To avoid any loss of service in the event that you exceed the impressions limit on your current plan, where a subscription is already active, your account will automatically upgrade to the next pricing tier, and the additional payment for the remainder of the current period will be prorated.

In the case of the Lifetime offer, however, because there is no subscription in place, we are unable to upgrade your account in the same way.

This means that if you hit the impressions limit in any given month and you’re on the lifetime plan, your campaigns will be paused until the start of the next month, at which point the impressions counter resets to zero again.

Your account dashboard will always show the number of impressions remaining for the current period and we send a couple of emails as you approach the limit, so you’ll have plenty of notice to upgrade if it looks like you’ll run out.

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