{"id":930,"date":"2018-02-21T16:55:37","date_gmt":"2018-02-21T16:55:37","guid":{"rendered":"http:\/\/wishloop.com\/blog\/?p=930"},"modified":"2019-12-19T23:18:35","modified_gmt":"2019-12-19T23:18:35","slug":"content-infiltration-growth-hack","status":"publish","type":"post","link":"https:\/\/wishloop.com\/blog\/content-infiltration-growth-hack\/","title":{"rendered":"The &#8220;Content Infiltration&#8221; Growth Hack"},"content":{"rendered":"\n<ul><li><b>Content marketing is essential to growth online<\/b><\/li><li><strong>However, it\u2019s also time-consuming and hard<\/strong><\/li><li><strong>Here\u2019s our 4-step strategy for running an effective content marketing program WITHOUT having to hire new staff or spend all your time producing content&#8230;<\/strong><\/li><\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"650\" height=\"401\" src=\"http:\/\/wishloop.com\/blogtest\/wp-content\/uploads\/sites\/6\/2017\/02\/bill-gates.jpg\" alt=\"\" class=\"wp-image-933\" srcset=\"https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2017\/02\/bill-gates.jpg 650w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2017\/02\/bill-gates-300x185.jpg 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Back in 1996, when the web was still in its infancy, Bill Gates wrote a seminal essay entitled: \u201cContent is King\u201d&#8230;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u201cContent\u201d, said Gates \u201c&#8230;is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.\u201d<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Gates\u2019 prediction was spot on; content is the fuel that powers the modern internet&#8230; <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The most popular online applications in the world are content platforms &#8211; places where new content channels can arise: social networks, blog hosts, video sharing websites. And of course the most visited site of all &#8211; Google &#8211; is a search engine that helps us navigate and organise all this content\u2026<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">As a result, having a \u201ccontent marketing\u201d strategy has become essential to growing your business. <\/span><span style=\"font-weight: 400;\">Content is the main way that we discover new brands online, right? (including yours &#8211; and your competitors). <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Content attracts potential customers. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Content builds trust, authority, and good-will. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In Gates\u2019 essay, he goes on to say that:<\/span><\/p>\n\n\n\n<p><i><span style=\"font-weight: 400;\">\u201cOne of the exciting things about the Internet is that anyone with a PC and a modem can publish whatever content they can create&#8230;<\/span><\/i><i><span style=\"font-weight: 400;\">the broad opportunities for most companies involve supplying information or entertainment. No company is too small to participate.\u201d<\/span><\/i><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Twenty year later, content marketing online has never been easier&#8230;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Social media has enabled us all to become producers and publishers. As such, no company is too small &#8211; and no business too \u201cdull\u201d &#8211; to take advantage of content marketing. Drinks companies, printing companies, even insurance companies are creating and sharing popular content. And if you can supply relevant, useful information to your target audience <\/span><i><span style=\"font-weight: 400;\">and<\/span><\/i><span style=\"font-weight: 400;\"> entertain at the same time, then you\u2019ve hit the jackpot.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"1000\" height=\"431\" src=\"http:\/\/wishloop.com\/blog\/wp-content\/uploads\/2017\/03\/musclesportmag.com_.jpg\" alt=\"\" class=\"wp-image-945\" srcset=\"https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2017\/03\/musclesportmag.com_.jpg 1000w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2017\/03\/musclesportmag.com_-300x129.jpg 300w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2017\/03\/musclesportmag.com_-768x331.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">But \u201ccontent marketing\u201d is not just about informing and entertaining (otherwise it would just be \u201ccontent\u201d!) <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Your end goal is to sell your products and services, right?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Selling online is all about creating a seamless \u201cflow of assent\u201d &#8211; from first click through to purchase&#8230; and you need a \u201cyes\u201d at every step to make it work: \u201cYes, I\u2019ll click on this ad; yes, I\u2019ll read this article; yes, I will view your product and read the description\u201d and so on, until you\u2019ve made the sale.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This is where a sales funnel comes in. Your content must be part of a sales funnel, designed to move your prospects along the flow of \u201cyeses\u201d until they purchase your product.<\/span><\/p>\n\n\n\n<ul><li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">A \u201csales funnel\u201d is basically a series of web pages that you send people through in a specific order to elicit a specific response. In other words, it\u2019s a deliberate sequence of engagements designed to get people to say yes to your offer.<\/span><\/i><\/li><\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2><b>The Funnel<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">So here\u2019s our content-based sales funnel in a nutshell &#8211;<\/span><span style=\"font-weight: 400;\"> the process of amplifying content as a means for generating interest in a product or a service:<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"466\" height=\"461\" src=\"http:\/\/wishloop.com\/blogtest\/wp-content\/uploads\/sites\/6\/2017\/03\/wishloop-growth-hack-funnel.png\" alt=\"\" class=\"wp-image-940\" srcset=\"https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2017\/03\/wishloop-growth-hack-funnel.png 466w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2017\/03\/wishloop-growth-hack-funnel-300x297.png 300w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2017\/03\/wishloop-growth-hack-funnel-80x80.png 80w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2017\/03\/wishloop-growth-hack-funnel-70x70.png 70w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2017\/03\/wishloop-growth-hack-funnel-100x100.png 100w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2017\/03\/wishloop-growth-hack-funnel-75x75.png 75w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2017\/03\/wishloop-growth-hack-funnel-20x20.png 20w\" sizes=\"(max-width: 466px) 100vw, 466px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">It\u2019s just 4 simple steps:<\/span><\/p>\n\n\n\n<ul><li><b>Attract &#8211;<span style=\"font-weight: 400;\"> first you attract your target audience via posts\/ads on the social networks (e.g., Facebook, Instagram) that point towards relevant content. <\/span><i>Success = Click<\/i><\/b><\/li><li><strong>Engage<\/strong> &#8211; <span style=\"font-weight: 400;\">Next you engage your prospect in a conversation with a piece of content about a topic relevant to them or a problem they have &#8211; and <\/span><i><span style=\"font-weight: 400;\">presell<\/span><\/i><span style=\"font-weight: 400;\"> your solution. <\/span><strong><i>Success = Attention<\/i><\/strong><\/li><li><strong>Capture<\/strong> &#8211; <span style=\"font-weight: 400;\">Your content page should be used to<\/span> <span style=\"font-weight: 400;\">capture your audience as retargeting leads and\/or email leads with a relevant, compelling lead-magnet. <\/span><strong><i>Success = Re-marketing Lead<\/i><\/strong><\/li><li><strong>Convert<\/strong> &#8211; <span style=\"font-weight: 400;\">Finally you convert your prospects to customers with your sales pages &#8211; augmented with retargeting ads &amp; email sequences to multiply your conversion opportunities. <\/span><strong><i>Success = Sale<\/i><\/strong><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Now, let\u2019s go through these steps in a bit more detail:<\/span><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2><b>1: Attract<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">We\u2019re using the social networks for our traffic in this model &#8211; which is more than enough traffic for any business if you know how to leverage these networks (there are over 2.3 Billion people on social networks)<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">And the one key thing we know about Facebook, Twitter, Instagram etc\u2026 is this: Social traffic is needs content. People don\u2019t go onto Facebook to buy, so if you run ads direct to sales page, you\u2019re swimming against the tide. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You login to Facebook to socialise &amp; share mutual interests, right? Not many people click on or share ads, but they DO share interesting articles. So the best way to leverage social traffic, is with content that warms up your audience &#8211; and pre-sells your product\u2026<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The main way this differs from query-based advertising (e.g., Google search ads) is that we are not sending people directly to an offer page or product page. With query-based advertising it is quite easy to send people directly to an offer page. Since you know precisely what they are looking for, you can show them an offer for exactly that thing. Now, if you intend to get contextual and social advertising to work for your business, you need to add a step before you get to your offer.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Which leads me into the 2nd step\u2026<\/span><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2><b>2: Engage<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Once you\u2019ve got your audience to click on your ad\/post, you need to hold their attention with a piece of high-quality content (generally a written article or video) that engages them in a conversation about a topic relevant to them or a problem they have. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Essentially, you\u2019re \u201creversing the frame\u201d on the traditional advertising model. Instead of <\/span><b>interrupting &amp; chasing<\/b><span style=\"font-weight: 400;\"> people with an offer shouting, \u201chey, you: buy my stuff,\u201d you <\/span><b>attract &amp; engage<\/b><span style=\"font-weight: 400;\"> them with a piece of content saying, \u201chey, look at this cool article.\u201d <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">That piece of content can then presell or mention a relevant product, and provides a link to check it out. So the customer ends up chasing the offer, instead of the offer chasing the customer. They are interested in the article; they consume the content; the content suggests your product; they click on the link and end up on your sales page.<\/span><\/p>\n\n\n\n<p><strong>People are much more likely to buy your product if they think it\u2019s their own idea.<\/strong><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2><b>3: Capture<\/b><\/h2>\n\n\n\n<p>Once you have the attention of your prospects, it\u2019s critical that you turn this attention into action while you have the opportunity.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Now, we know that most potential customers do not buy straight away; it takes a number of interactions. Therefore, simply linking to a sales page from your content is not enough&#8230;<\/span><b>re-marketing is key.<\/b><span style=\"font-weight: 400;\"> If you\u2019re not able to re-connect with your visitors once they leave your website \u2013 via both email and re-targeting ads \u2013 you\u2019re throwing away 98% of your leads..!<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">There are 5 ways you can actively convert every website visitor into a re-marketing lead using Wishloop:<\/span><\/p>\n\n\n\n<ul><li><b>Pixel banking (i.e., ad retargeting) <span style=\"font-weight: 400;\">Every single person who lands on any of your web-properties should be banked as a retargeting lead, whom you can then \u201cfollow\u201d <\/span><span style=\"font-weight: 400;\">with contextual ads on Facebook, Youtube, Instagram, and 1000s of other websites via ad-networks<\/span><\/b><\/li><\/ul>\n\n\n\n<p>And then 4 levers for generating email subscribers:<\/p>\n\n\n\n<ul><li><b>Conversion Mats<\/b><\/li><li><strong>Scroll boxes<\/strong><\/li><li><strong>Contextual popups<\/strong><\/li><li><strong>Exit-intent offers<\/strong><\/li><\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3><a href=\"http:\/\/wishloop.com\/blog\/5-ways-to-actively-convert-your-website-visitors\/\"><b>Learn more about these 5 Active Conversion Levers here<\/b><\/a><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Now, to convince your prospect to subscribe to your email list you need to use a \u201clead magnet\u201d &#8211; a \u201cbribe\u201d they receive in exchange for opting into your list. This must be useful, relevant and specific &#8211; i.e., related to the content they just consumed. So you could offer an e-book, plugin, free trial&#8230;depending on your niche &amp; product.<\/span><\/p>\n\n\n\n<ul><li><i><span style=\"font-weight: 400;\">Pro tip: to increase your optin rate, you can add a step before the email form to your Popup or Conversion Mat, with a question related to the content. This has the effect of creating a micro-commitment, which increases the chance that they\u2019ll opt-in on the 2nd step. You can even route your prospects to different steps depending on their answers &#8211; and offer them a lead magnet that matches their answer. Giving them exactly what they want! How much would this boost your conversions!?<\/span><\/i><\/li><\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2><b>4: Convert<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Once you\u2019ve attracted &amp; engaged your prospect, and captured them as a lead, you\u2019re ready to convert<\/span> <span style=\"font-weight: 400;\">them into a customer<\/span> <span style=\"font-weight: 400;\">via email sequences and retargeting ads.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Sounds pretty simple so far right? <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">And while it\u2019s true there are no longer any technical or financial barriers to disseminating your own content online &#8211; it\u2019s not all plain sailing\u2026<\/span><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2><b>The Problem&#8230;<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Churning out engaging, original content on a consistent basis is hard, time-consuming, and draining&#8230; <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">We know this ourselves first-hand! <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you\u2019re a startup (like us \ud83d\ude42 or an SME, then creating content is likely to be an \u201cextra\u201d job that existing staff take on &#8211; at least to begin with. &nbsp;As such, it\u2019s liable to fall by the wayside. So we asked ourselves: <\/span><\/p>\n\n\n\n<p><em><b>\u201cHow can we run an effective, sustainable content marketing program WITHOUT having to hire a specialist team, or spend all our time producing content..?\u201d<\/b><\/em><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In other words\u2026<\/span><\/p>\n\n\n\n<p><em><b>\u201cIs there an easier way to do this hard job?\u201d<\/b><\/em><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"785\" height=\"373\" src=\"http:\/\/wishloop.com\/blog\/wp-content\/uploads\/2017\/02\/billgates2.jpg\" alt=\"\" class=\"wp-image-934\" srcset=\"https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2017\/02\/billgates2.jpg 785w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2017\/02\/billgates2-300x143.jpg 300w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2017\/02\/billgates2-768x365.jpg 768w\" sizes=\"(max-width: 785px) 100vw, 785px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">You see, content marketing is not just about churning out a continuous stream of new content. First and foremost, it\u2019s about <\/span><b><i>helping your audience to solve problems with timely, useful information<\/i><\/b><span style=\"font-weight: 400;\"> &#8211; which in turn leads them to your brands &amp; products&#8230;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">And this can be achieved via curation as well as creation. After all, there\u2019s <\/span><i><span style=\"font-weight: 400;\">already<\/span><\/i><span style=\"font-weight: 400;\"> so much content online, right? The answers to a lot of questions are already out there. And of course social media makes curating &amp; sharing content around your niche incredibly easy.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But sharing content has a big problem too\u2026<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you share someone else\u2019s article, you\u2019re just sending traffic to their site. You lose your leads as soon as they click on the link.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But what if you could easily leverage the HOTTEST content that&#8217;s already out there, and make it work for you, and your business? What if you could piggyback on content produced by trusted brands and authorities in your niche, <\/span><i><span style=\"font-weight: 400;\">without losing your traffic &amp; leads<\/span><\/i><span style=\"font-weight: 400;\">?<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"850\" height=\"534\" src=\"http:\/\/wishloop.com\/blogtest\/wp-content\/uploads\/sites\/6\/2017\/03\/logos.png\" alt=\"\" class=\"wp-image-942\" srcset=\"https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2017\/03\/logos.png 850w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2017\/03\/logos-300x188.png 300w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2017\/03\/logos-768x482.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2><b>The \u201cContent Infiltration\u201d Growth Hack<\/b><\/h2>\n\n\n\n<p><b><i>How to instantly leverage the web\u2019s hottest content to drive free traffic &amp; leads\u2026<\/i><\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Now the great thing about this technique is &#8211; it\u2019s very fast, simple, and scaleable. Which is why it\u2019s so powerful. &nbsp;It also works in pretty much any niche, so I\u2019m confident that you\u2019ll see great results with this, whether you\u2019re selling physical products, info-products, software, or even promoting offline businesses\u2026<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This technique basically involves adding your own custom Call-to-action Overlay to content you curate and share. Which enables you to \u201cInfiltrate\u201d the 3rd party content &#8211; and keep the traffic in YOUR funnel. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This means you can <\/span><span style=\"font-weight: 400;\">tap into the benefits of content marketing (attract, engage &amp; capture leads) <\/span><span style=\"font-weight: 400;\">without<\/span><span style=\"font-weight: 400;\"> the huge burden of actually having to create all the content yourself.<\/span><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2><b>How does it work? <\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">You can add your own Call-To-Action to pages you share with <\/span><b><i>Wishloop Share.<\/i><\/b><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"620\" height=\"319\" src=\"http:\/\/wishloop.com\/blogtest\/wp-content\/uploads\/sites\/6\/2017\/02\/SL-gif.gif\" alt=\"\" class=\"wp-image-935\"\/><\/figure><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Rather than share the direct link to the page you\u2019re sharing, <\/span><b><i>Wishloop Share <\/i><\/b><span style=\"font-weight: 400;\">creates a special link that enables you to overlay your own lead-generation campaign to the page. So you can add your own Retargeting Pixels, Conversion Mats, Timed Popups, and Exit Intent Offers to the hottest content on the web\u2026<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">And best of all, you can do this <\/span><span style=\"font-weight: 400;\">without leaving the page you\u2019re sharing, in exactly 3 clicks &#8211; with the Wishloop Share Browser Extension<\/span><\/p>\n\n\n\n<p><i><span style=\"font-weight: 400;\">Simply&#8230;<\/span><\/i><\/p>\n\n\n\n<ol><li><span style=\"font-weight: 400;\"> Click on the Wishloop Share icon in your browser<\/span><\/li><li><span style=\"font-weight: 400;\"> Select the campaign you want to add to the page<\/span><\/li><li><span style=\"font-weight: 400;\"> Then choose where you want to share the link for maximum impact!<\/span><\/li><\/ol>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"http:\/\/wishloop.com\/blogtest\/wp-content\/uploads\/sites\/6\/2017\/02\/Wishloop-Share-1-1.gif\" alt=\"\" class=\"wp-image-936\"\/><\/figure><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Adding the Content Infiltration Hack to your content marketing strategy is pretty much a no-brainer &#8211; b<\/span><span style=\"font-weight: 400;\">ecause you\u2019re likely already doing 99% of the work for this. You <\/span><span style=\"font-weight: 400;\">already<\/span><span style=\"font-weight: 400;\"> spend a lot of time browsing the best articles in your niche, right? These are the same articles your potential customers are reading too. So you know they have the power to:<\/span><\/p>\n\n\n\n<ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Drive traffic to your webpages,<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Engage your audience, and<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pre-sell your products and services&#8230;<\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">So if you\u2019re browsing hot content like this &#8211; then you\u2019re already doing all the work.<\/span><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2><b>Combine Curation &amp; Creation <\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Of course, the optimum content marketing program involves a combination of content curation and creation. &nbsp;3rd party content is not likely to presell your products as well as your own content.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">So we recommend using 3rd party content to expedite your lead-generation (i.e, stages 1-3) and your own content to convert leads into buyers (stage 4).<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This allows you to focus on creating high-quality \u201cpillar\u201d content that shows the value of your products, whilst leveraging existing 3rd-party content to do the heavy lifting.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">What do you think? Could the Content Infiltration Hack help you attract and engage more leads whilst saving you time and money? <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Let us know what you think in the comments below!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Content marketing is essential to growth online However, it\u2019s also time-consuming and hard Here\u2019s our 4-step strategy for running an effective content marketing program WITHOUT having to hire new staff or spend all your time producing content&#8230; Back in 1996, when the web was still in its infancy, Bill Gates wrote a seminal essay entitled: [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":940,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":""},"categories":[3,4,6],"tags":[],"featured_image_src":"https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2017\/03\/wishloop-growth-hack-funnel.png","author_info":{"display_name":"Tom Murray","author_link":"https:\/\/wishloop.com\/blog\/author\/tommurray\/"},"_links":{"self":[{"href":"https:\/\/wishloop.com\/blog\/wp-json\/wp\/v2\/posts\/930"}],"collection":[{"href":"https:\/\/wishloop.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wishloop.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wishloop.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/wishloop.com\/blog\/wp-json\/wp\/v2\/comments?post=930"}],"version-history":[{"count":0,"href":"https:\/\/wishloop.com\/blog\/wp-json\/wp\/v2\/posts\/930\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wishloop.com\/blog\/wp-json\/wp\/v2\/media\/940"}],"wp:attachment":[{"href":"https:\/\/wishloop.com\/blog\/wp-json\/wp\/v2\/media?parent=930"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wishloop.com\/blog\/wp-json\/wp\/v2\/categories?post=930"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wishloop.com\/blog\/wp-json\/wp\/v2\/tags?post=930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}