With a mere 9.1 million<\/i> followers, he\u2019s nowhere near the most popular account (he comes 89th<\/sup> in the top 100 most popular accounts<\/a>). <\/p>\n\n\n\n So what does Ed do to get engagement? <\/p>\n\n\n\n It has to be something interesting, right? <\/p>\n\n\n\n Well, no. Not exactly. take this for example\u2026<\/p>\n\n\n\n The 11,000 favorites and 4,500 retweets aren\u2019t of anything excessively (see: marginally)<\/em> philosophical. <\/p>\n\n\n\n Mr Sheeran has certainly not changed the world. <\/p>\n\n\n\n He\u2019s getting all this engagement because as a brand, he does okay. With a debut album which reached number one in the UK charts, and 5 in the US, a fair few people know his name. It\u2019s really just a numbers game.<\/p>\n\n\n\n With that many followers, 4,592 retweets is only engagement from 0.05% of his possible audience. <\/p>\n\n\n\n I have a humble 252 followers on my personal account. If just two of those people retweet me that\u2019s 0.79% of my audience. (I probably wouldn\u2019t get a single retweet for \u2018Brb\u2019 though).<\/p>\n\n\n\n So the more followers you have, the better your chances are at getting at least some of them involved.<\/p>\n\n\n\n The most popular accounts are those which are already pretty well known in their own right. <\/p>\n\n\n\n YouTube<\/a> is the fifth most followed account (after Katy Perry, Justin Bieber, Barack Obama and Lady Gaga), so it\u2019s not just celebrities but brands which can hit the Twitter big time.<\/p>\n\n\n\n To be completely honest, there isn\u2019t really one.<\/p>\n\n\n\n There\u2019s no scientific formula which will work for all types of businesses and at all times, it\u2019s really down to your readers. You need to know who they are, and what they\u2019re interested in.<\/p>\n\n\n\n There are various things you can have a go at, but be aware that just because they work for other people doesn\u2019t mean that they will definitely work for you. That said, if they do work for others there is absolutely no reason at all you shouldn\u2019t have a go.<\/p>\n\n\n\n There\u2019s a lot of reasons you should be on social media. <\/p>\n\n\n\n If you haven\u2019t been convinced yet I\u2019ve found some cracking statistics<\/a> for you. Did you know, for example, that of the people who follow small and medium sized businesses on Twitter, 74% do so for product updates<\/a>? And 47% of people following brands are more likely to visit the company\u2019s website. Your followers are more likely to be your customers, so if you can get people on board, you\u2019re doing well.<\/p>\n\n\n\n You should begin by looking at your competitors\u2019 social media campaigns. <\/p>\n\n\n\n For example, if you\u2019re a modelling agency, you can look at other modelling agencies, but also at the profiles of models, at fashion blogs, and at anything else which is likely to appeal to your audience. <\/p>\n\n\n\n How do they attract engagement? <\/p>\n\n\n\n What is it that they do that you\u2019re not? <\/p>\n\n\n\n If something is working for then it\u2019s likely to work for you as well. A bit of trial and error is all you need.<\/p>\n\n\n\n![\"Social](\"http:\/\/www.socialmediaexplorer.com\/wp-content\/uploads\/2014\/03\/Ed-Sheeran-Twitter.png\")
<\/figure><\/div>\n\n\n\nAnd the secret?<\/h2>\n\n\n\n
![\"\"](\"http:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2015\/01\/rule-of-thirds.png\")
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