{"id":55,"date":"2021-10-07T16:48:00","date_gmt":"2021-10-07T16:48:00","guid":{"rendered":"http:\/\/wishloop.com\/blog\/?p=55"},"modified":"2021-11-23T13:02:52","modified_gmt":"2021-11-23T13:02:52","slug":"37-tips-for-writing-emails-that-get-opened-read-and-clicked","status":"publish","type":"post","link":"https:\/\/wishloop.com\/blog\/37-tips-for-writing-emails-that-get-opened-read-and-clicked\/","title":{"rendered":"37 Tips for Writing Emails that Get Opened, Read and Clicked"},"content":{"rendered":"\n<p>We\u2019ve all been there \u2026<\/p>\n\n\n\n<p>You\u2019ve carefully crafted an email. You\u2019ve polished each sentence. You\u2019ve racked your brain for the very best subject line.<\/p>\n\n\n\n<p>You hit <em>publish<\/em> with a sigh of relief. That\u2019s done.<\/p>\n\n\n\n<p>But when you look at your email stats, you notice that the opens aren\u2019t as good as you\u2019d hoped, and the click-throughs are disappointing. It\u2019s depressing.<\/p>\n\n\n\n<p>Does it feel like a big challenge to get people to <a href=\"http:\/\/www.copyblogger.com\/email-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">open and read your emails<\/a>? And then to go on to click through?<\/p>\n\n\n\n<p>It doesn\u2019t really need to be so hard. You\u2019re about to learn the most important advice I\u2019ve found for writing emails that get opened, read, and clicked.<\/p>\n\n\n\n<p><span id=\"more-35443\"><\/span>Ready?<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2>How to create emails that are eagerly anticipated<\/h2>\n\n\n\n<p>Quick question:<\/p>\n\n\n\n<p>Which email do you look forward to receiving most: an email from your best friend or an email from a massive corporation? And which of those two emails do you prefer to read?<\/p>\n\n\n\n<p>Easy choice, isn\u2019t it?<\/p>\n\n\n\n<p>So, when you\u2019re emailing your list, what do you do? Do you write as if you\u2019re addressing a huge, faceless crowd of people? Do you write just like a massive corporate marketing department would?<\/p>\n\n\n\n<p>If you want your subscribers to <em>look forward<\/em> to your emails, you should consider behaving more like a friend.<\/p>\n\n\n\n<p>You know, like, and trust your friends \u2026 <em>right<\/em>?<\/p>\n\n\n\n<p>Try toning down that corporate look, and create a more minimalist email design. Write in a conversational, respectful voice.<\/p>\n\n\n\n<p>Follow these 8 essential rules for friendly, eagerly anticipated emails \u2026<\/p>\n\n\n\n<ol><li><strong>Stop talking about your <em>list<\/em>.<\/strong> Stop talking about <em>subscribers<\/em>. Write as if you\u2019re emailing <a href=\"http:\/\/www.copyblogger.com\/marketing-personas\/\" target=\"_blank\" rel=\"noopener noreferrer\">one person<\/a> only. It instantly makes your emails more personal.<\/li><li><strong>Quit wasting people\u2019s time.<\/strong> Only email when you have something truly valuable or helpful to say.<\/li><li><strong>Be useful.<\/strong> Don\u2019t just email when you need something from your readers. Be helpful. Be generous. Be friendly. Be like real friend.<\/li><li><strong>Use your actual name as your <em>from<\/em> address.<\/strong> Put your name and reputation on the line. That\u2019s more personal isn\u2019t it?<\/li><li><strong>Be trustworthy.<\/strong> Let people know what to expect. Yes, sales messages should be part of your email marketing, that\u2019s fine. Just be clear about it when they sign up.<\/li><li><strong>Don\u2019t be creepy.<\/strong> Feel free to personalize emails, but don\u2019t repeat people\u2019s name too often, because it makes you sound like a call center script.<\/li><li><strong>Be on their side.<\/strong> Remind people that <a href=\"http:\/\/www.copyblogger.com\/get-your-email-opened\/\" target=\"_blank\" rel=\"noopener noreferrer\">they\u2019re not alone<\/a>. Tell them you understand their struggles. Empathize with them, and ask how you can help.<\/li><li><strong>Give people a <a href=\"http:\/\/www.copyblogger.com\/create-better-content\/\" target=\"_blank\" rel=\"noopener noreferrer\">reward for reading<\/a>. <\/strong> Make sure people benefit from reading your emails. How? Share a useful tip. Make them feel better. Inspire them.<\/li><\/ol>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2>How to get your emails opened<\/h2>\n\n\n\n<p>Most inboxes are congested \u2014 filled to the brim with uninteresting, boring emails.<\/p>\n\n\n\n<p>Your emails are easily drowned out in overflowing, noisy inboxes across the world. And <a href=\"http:\/\/www.copyblogger.com\/gmail-promotions-tab\/\" target=\"_blank\" rel=\"noopener noreferrer\">Gmail tabs<\/a> have made it even more difficult to get noticed.<\/p>\n\n\n\n<p>How do you write appealing subject lines that make you stand out \u2026 that seduce people to open your emails?<\/p>\n\n\n\n<p><a href=\"http:\/\/www.copyblogger.com\/email-subject-lines\/\" target=\"_blank\" rel=\"noopener noreferrer\">Email subject lines<\/a> need to attract attention, just like headlines do. Here are a few tips on that:<\/p>\n\n\n\n<ol><li><strong>Promise something good.<\/strong> If people know specifically what they\u2019ll learn or how exactly you\u2019ll make them happier, more informed, or better at business, they\u2019ll be itching to read more.<\/li><li><strong>Use <a href=\"http:\/\/boostblogtraffic.com\/power-words\/\" target=\"_blank\" rel=\"noopener noreferrer\">power words<\/a>.<\/strong> Sensory and emotional words attract attention, and make your subject lines stand out in crowded inboxes.<\/li><li><strong>Use a number.<\/strong> Because digits \u2014 like 4 or 37 \u2014 <a href=\"http:\/\/www.nngroup.com\/articles\/web-writing-show-numbers-as-numerals\/\" target=\"_blank\" rel=\"noopener noreferrer\">stop wandering eyes<\/a>.<\/li><li><strong>Pique curiosity<\/strong>. Don\u2019t be afraid to occasionally use bizarre words. <a href=\"http:\/\/www.copyblogger.com\/curiosity-copywriting\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tickle the information gap, or violate the information gap<\/a>. Your readers will be keen to find out more.<\/li><li><strong>Point out common mistakes.<\/strong> Because nobody wants to be percieved as silly.<\/li><li><strong>Quit cleverness<\/strong>. Simple, specific subject lines <a href=\"http:\/\/sherpablog.marketingsherpa.com\/email-marketing\/aweber-subject-line-test\/\" target=\"_blank\" rel=\"noopener noreferrer\">beat clever alternatives every time<\/a>.<\/li><li><strong>Experiment<\/strong>. Be a rebel and try something new. Dare to be different. You\u2019ll be surprised by what works and what doesn\u2019t.<\/li><li><strong>Learn from the masters.<\/strong> Subscribe to excellent email lists and analyze their subject lines. You\u2019re guaranteed to learn something.<\/li><li><strong>Stop following meaningless stats<\/strong> like optimal <a href=\"http:\/\/blog.mailchimp.com\/this-just-in-subject-line-length-means-absolutelynothing\/\" target=\"_blank\" rel=\"noopener noreferrer\">subject line length<\/a>. No average reader exists. Build a real relationship so your readers anticipate your emails and they\u2019ll open them because they recognize your name \u2014 even when <a href=\"http:\/\/www.copyblogger.com\/hey\/\" target=\"_blank\" rel=\"noopener noreferrer\">your subject line sucks<\/a>.<\/li><\/ol>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2>How to write engaging emails<\/h2>\n\n\n\n<p>So, you\u2019ve got people to open your emails. Now what? How do you keep their attention? How do you keep them reading your emails word for word?<\/p>\n\n\n\n<p>Follow these 11 tips for emails that will captivate your readers:<\/p>\n\n\n\n<ol><li><strong>Write fast.<\/strong> Because that\u2019s how your enthusiasm and personality come through.<\/li><li><strong>Keep it short.<\/strong> <a href=\"http:\/\/www.copyblogger.com\/write-with-a-knife\/\" target=\"_blank\" rel=\"noopener noreferrer\">Edit<\/a> your emails with rigor. Long and unwieldy emails slaughter your readers\u2019 interest. Challenge yourself to cut your text by half next time you edit.<\/li><li><strong>Ask questions.<\/strong> Imagine having a face-to-face conversation with your reader. You\u2019d ask questions in that situation, wouldn\u2019t you?<\/li><li><strong>Don\u2019t follow a strict formula<\/strong>. Blueprinted emails quickly bore the boots off your readers.<\/li><li><strong>Add a personal touch.<\/strong> Because you\u2019re trying to get readers to know, like, and trust you, aren\u2019t you?<\/li><li><strong>Don\u2019t automate your greeting.<\/strong> Try <em>warm wishes<\/em>, <em>best regards<\/em>, or <em>greetings from sunny England<\/em>. Mixing up your greetings makes you less robotic, and more personal.<\/li><li><strong>Use the word <em>you<\/em><\/strong>. Because it\u2019s one of the <a href=\"http:\/\/www.copyblogger.com\/persuasive-copywriting-words\/\" target=\"_blank\" rel=\"noopener noreferrer\">most persuasive words<\/a> in the English language.<\/li><li><strong>Develop a natural voice.<\/strong> Stop thinking about email <em>marketing<\/em>. Consider your emails to be a way <a href=\"http:\/\/blog.mailchimp.com\/behind-the-scenes-how-we-do-our-own-email-marketing-at-mailchimp\/\" target=\"_blank\" rel=\"noopener noreferrer\">of talking to your customers or readers<\/a>.<\/li><li><strong>Add personality.<\/strong> Use words and expressions only you can use. Be human.<\/li><li><strong>Stop being dull.<\/strong> Understand the telltale signs of <a href=\"http:\/\/www.copyblogger.com\/boring-writing\/\" target=\"_blank\" rel=\"noopener noreferrer\">boring writing<\/a>. Write short, strong sentences. Be to the point. And break high school rules.<\/li><li><strong>Quit being selfish.<\/strong> Don\u2019t be cold-hearted. Genuinely care about your readers.<\/li><\/ol>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2>How to sell in your emails<\/h2>\n\n\n\n<p>You\u2019re not just writing emails for <em>fun<\/em>, are you? As a business owner you have to sell to stay in business (whether you like it or not).<\/p>\n\n\n\n<p>So what\u2019s the best way to <a href=\"http:\/\/www.copyblogger.com\/online-sales-techniques\/\" target=\"_blank\" rel=\"noopener noreferrer\">sell without selling your soul<\/a>?<\/p>\n\n\n\n<p>Follow these 9 tips to convert more email readers into buyers:<\/p>\n\n\n\n<ol><li><strong>Don\u2019t sell before the prospect is ready.<\/strong> Become a friend and <a href=\"http:\/\/www.copyblogger.com\/demonstrate-your-expertise\/\" target=\"_blank\" rel=\"noopener noreferrer\">trusted source<\/a> of information first; and your readers will more readily buy from you.<\/li><li><strong>Highlight benefits<\/strong>. Don\u2019t sell your product. Instead, sell the benefit it offers your customer.<\/li><li><strong>Show what readers will miss<\/strong>. Most people are <a href=\"http:\/\/www.neurosciencemarketing.com\/blog\/articles\/loss-winning.htm\" target=\"_blank\" rel=\"noopener noreferrer\">risk averse<\/a>. They want to avoid inconveniences, glitches, and complications. Consider rephrasing the benefits of your offer as a problem you\u2019ll help to avoid.<\/li><li><strong>Don\u2019t follow a strict formula.<\/strong> Because formulaic emails sound robotic and are boring as heck.<\/li><li><strong>Work towards your aim<\/strong>. <a href=\"http:\/\/www.copyblogger.com\/infotainment-email-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tell interesting stories<\/a> that lead to your sales message.<\/li><li><strong>Present a clear deadline<\/strong>. <a href=\"http:\/\/www.copyblogger.com\/the-smart-way-to-create-a-sense-of-urgency\/\" target=\"_blank\" rel=\"noopener noreferrer\">It prevents people from procrastinating<\/a>.<\/li><li><strong>Insert multiple links<\/strong> (to the same page). Because it increases your chances of people clicking that link.<\/li><li><strong>Have an <a href=\"http:\/\/www.copyblogger.com\/copywriting-tip\/\" target=\"_blank\" rel=\"noopener noreferrer\">impeccably clear call to action<\/a>.<\/strong> Tell your readers exactly what you expect them to do next, and remind them why it\u2019s in their best interest to buy.<\/li><li><strong>Use the power of the PS.<\/strong> Remind people of a deadline. Or repeat what they stand to lose if they don\u2019t take up your offer.<\/li><\/ol>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2>The harsh truth about your emails<\/h2>\n\n\n\n<p>Everyone\u2019s inbox is overflowing. Nobody is keen to receive more email.<\/p>\n\n\n\n<p>You should be honored that people have opted into your list and are happy to receive your messages. Each subscriber has given you a hard-earned vote of confidence.<\/p>\n\n\n\n<p>But be careful. Never take anyone\u2019s attention for granted. Because everyone\u2019s time is precious.<\/p>\n\n\n\n<p>Week in week out, you have to prove your value to your email subscribers. Know your readers so well that you can empathize with their struggles. Ask questions. And offer help.<\/p>\n\n\n\n<p>Write as if you\u2019re emailing one good friend, because that\u2019s how people will get to know you, like you, and trust you.<\/p>\n\n\n\n<p>When you\u2019ve earned those three things, you\u2019ve earned the ability to push send and grow your business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019ve all been there \u2026 You\u2019ve carefully crafted an email. You\u2019ve polished each sentence. You\u2019ve racked your brain for the very best subject line. You hit publish with a sigh of relief. That\u2019s done. But when you look at your email stats, you notice that the opens aren\u2019t as good as you\u2019d hoped, and the [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":56,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":""},"categories":[4],"tags":[12,16],"featured_image_src":"https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2015\/09\/macro-keys.jpg","author_info":{"display_name":"Stuart Frank","author_link":"https:\/\/wishloop.com\/blog\/author\/stuwl9783\/"},"_links":{"self":[{"href":"https:\/\/wishloop.com\/blog\/wp-json\/wp\/v2\/posts\/55"}],"collection":[{"href":"https:\/\/wishloop.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wishloop.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wishloop.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/wishloop.com\/blog\/wp-json\/wp\/v2\/comments?post=55"}],"version-history":[{"count":2,"href":"https:\/\/wishloop.com\/blog\/wp-json\/wp\/v2\/posts\/55\/revisions"}],"predecessor-version":[{"id":3308,"href":"https:\/\/wishloop.com\/blog\/wp-json\/wp\/v2\/posts\/55\/revisions\/3308"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wishloop.com\/blog\/wp-json\/wp\/v2\/media\/56"}],"wp:attachment":[{"href":"https:\/\/wishloop.com\/blog\/wp-json\/wp\/v2\/media?parent=55"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wishloop.com\/blog\/wp-json\/wp\/v2\/categories?post=55"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wishloop.com\/blog\/wp-json\/wp\/v2\/tags?post=55"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}