{"id":2866,"date":"2020-05-07T00:50:02","date_gmt":"2020-05-07T00:50:02","guid":{"rendered":"http:\/\/wishloop.com\/blog\/?p=2866"},"modified":"2021-01-19T17:05:16","modified_gmt":"2021-01-19T17:05:16","slug":"why-were-betting-our-business-on-these-3-powerful-growth-strategies","status":"publish","type":"post","link":"https:\/\/wishloop.com\/blog\/why-were-betting-our-business-on-these-3-powerful-growth-strategies\/","title":{"rendered":"Why we\u2019re Betting our Business on these 3 Powerful Growth Strategies&#8230;"},"content":{"rendered":"\n<h3><strong>&#8230;that we swiped from Netflix &amp; Spotify \ud83d\ude09&nbsp;<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Hey Wishloopers!<\/p>\n\n\n\n<p>In this post, I want to give you an insight into <span style=\"background:#fdffd7;\"><strong><em>our vision of the future of Wishloop.<\/em><\/strong><\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/media.giphy.com\/media\/2OgXMTOzqRxZu\/giphy.gif\" alt=\"\" width=\"500\" height=\"250\"\/><figcaption>No hoverboards or self-tying laces sorry \ud83d\ude2c<\/figcaption><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Specifically, I\u2019d like to share with you:<\/p>\n\n\n\n<ul><li>Our <em>value-first<\/em> model for growth (&#8230;inspired by Spotify and Netflix \ud83d\ude09)<\/li><\/ul>\n\n\n\n<ul><li>Why we\u2019re \u201cbetting the farm\u201d on 3 Powerful Growth Strategies.<\/li><\/ul>\n\n\n\n<ul><li>How we\u2019re embedding these 3 strategies into every aspect of Wishloop, to deliver a better customer experience<\/li><\/ul>\n\n\n\n<ul><li>How you can apply these strategies to your business to accelerate your growth<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>We\u2019ve formed the following growth strategies by:<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3><strong>\ud83e\udd13 Forensically<\/strong> <strong>studying the most successful businesses on the planet<\/strong>.<\/h3>\n\n\n\n<p>We\u2019re a bunch of geeks here at Wishloop: we love learning about other successful businesses.  Especially high-growth digital brands, like Netflix and Spotify.  As such, we\u2019ve managed to distill the essential ingredients of their success&#8230;  Principles that can be applied to pretty much <em>any<\/em> business<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3><strong>\ud83d\udc42 <strong>Listening to our customers<\/strong>.<\/strong><\/h3>\n\n\n\n<p>I\u2019ve personally had some 1-to-1 conversations with a lot of very smart Wishloop customers.  And we\u2019ve also had some really insightful feedback from our <a href=\"https:\/\/forms.gle\/kdF6fEUodfSoudHG7\" target=\"_blank\" rel=\"noreferrer noopener\">customer survey<\/a> (&#8230;if you\u2019ve not done so, click on the link to take part).<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3><strong>\ud83e\udd2c <strong>Getting a lot of things <em>wrong<\/em>.<\/strong><\/strong><\/h3>\n\n\n\n<p>We\u2019ve been in the trenches a few years now.  We\u2019ve learned these key principles the hard way (usually by doing the opposite first!)  So by sharing our insights with you, we hope you\u2019ll avoid a lot of the mistakes we\u2019ve made &#8211; and save a lot of time, money, and guesswork in the process\u2026<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center\"><strong>Value-Driven Growth:<\/strong><\/h2>\n\n\n\n<h3 class=\"has-text-align-center\"><strong><strong>The Why, What, &amp; How\u2026<\/strong><\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Before diving into our Growth Strategy, I want to outline how we\u2019ve come up with it\u2026<\/p>\n\n\n\n<p>&#8230;by taking a \u201cvalue-first\u201d approach:<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3><strong><strong>What is VALUE-Driven Growth?<\/strong><\/strong><\/h3>\n\n\n\n<p>Value-driven growth, unlike traditional product marketing, is designed to create deep, meaningful VALUE in your clients&#8217; businesses or lives.&nbsp;<\/p>\n\n\n\n<p>With this approach, you become a magnet for new clients and prospects.  And you cultivate lifetime customer loyalty.<\/p>\n\n\n\n<p>Value-driven growth is not just an empty slogan.&nbsp; It requires a <strong>complete mindset shift.<\/strong>  A shift from focussing on selling your products, to genuinely improving your customers\u2019 lives.&nbsp;<\/p>\n\n\n\n<p>This all flows from your core <strong>Brand Purpose<\/strong> &#8211; your <em>WHY<\/em>.&nbsp;  \u2728<\/p>\n\n\n\n<p>Your products are simply the <em>means<\/em> to deliver this value.<\/p>\n\n\n\n<p>If you clearly define how you want to serve your market, it will shine a light on everything else you need to do to succeed&#8230;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-text-align-center\">Every business that grows big has a strong purpose<br> &#8211; a WHY that burns bright like the sun \ud83c\udf1e<\/h3>\n\n\n\n<p>Here are the value statements (often called mission statements) of some of the world&#8217;s top brands<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"900\" height=\"600\" src=\"https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/value-statements.png\" alt=\"\" class=\"wp-image-2886\" srcset=\"https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/value-statements.png 900w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/value-statements-300x200.png 300w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/value-statements-768x512.png 768w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/value-statements-320x213.png 320w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/value-statements-640x427.png 640w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/value-statements-360x240.png 360w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/value-statements-720x480.png 720w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/value-statements-800x533.png 800w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/value-statements-600x400.png 600w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption>Mission statements of top brands &#8211; Source: <a rel=\"noreferrer noopener\" href=\"https:\/\/www.ebaqdesign.com\/blog\/mission-statements\" target=\"_blank\">EbaqDesign<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>If your business does not add value to your market &#8211; if it has no purpose &#8211; it won\u2019t last long.&nbsp;<\/p>\n\n\n\n<p>So our first step is to clearly define our purpose:<\/p>\n\n\n\n<figure class=\"wp-block-pullquote is-style-default\" style=\"border-color:#5d52f9\"><blockquote><p><strong><em><em>To help business owners &amp; marketers grow their businesses online via easy-to-implement marketing campaigns<\/em><\/em><\/strong><\/p><cite><strong><em>Wishloop\u2019s Purpose (&#8230;our WHY):<\/em><\/strong><\/cite><\/blockquote><\/figure>\n\n\n\n<p>If your purpose is your guiding light, then your <strong>strategy<\/strong> is the prism it shines through\u2026<\/p>\n\n\n\n<ul><li><em>Your business\u2019s <\/em>purpose<em> is WHY it exists, from your market\u2019s point of view &#8211; i.e., the <\/em><strong><em>unique value<\/em><\/strong><em> you offer the market you serve&#8230;<\/em><\/li><\/ul>\n\n\n\n<ul><li><em>Your growth strategy is WHAT you want to achieve. It\u2019s the overall set of objectives that form the <\/em><strong><em>vision<\/em><\/strong><em> of your business &#8211; i.e, the blueprint for delivering value to the market.<\/em><\/li><\/ul>\n\n\n\n<ul><li><em>Your tactics are HOW you are going to achieve these objectives. They are the specific <\/em><strong><em>actions<\/em><\/strong><em> you need to take to make your vision a reality.<\/em><\/li><\/ul>\n\n\n\n<p>More on this below&#8230;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2>Putting this into practice&#8230;<\/h2>\n\n\n\n<p>You\u2019re probably used to hearing that you need to \u201ctake action\u201d, right?<\/p>\n\n\n\n<p>And it\u2019s true&#8230;&nbsp;<\/p>\n\n\n\n<p>No business can grow without taking action.<\/p>\n\n\n\n<p>But before you take action, you need to know what actions to take, right?<strong>&nbsp;<\/strong><\/p>\n\n\n\n<p>In other words, before you jump in with individual growth tactics, you need to know your overall objectives, your <strong>strategic vision<\/strong>.<\/p>\n\n\n\n<p>Otherwise, you\u2019re just driving without a destination. Tactics without strategies are blind.&nbsp;<\/p>\n\n\n\n<p>On the other hand, strategies without tactics are empty.&nbsp;<\/p>\n\n\n\n<p>If your strategy is the blueprint for your dream home, your tactics are the bricks for building it. Both are necessary to make your dream come true.<\/p>\n\n\n\n<p>In other words, to build a successful business you need marketing strategies <em>and<\/em> tactics:&nbsp;<\/p>\n\n\n\n<p>This all sounds great, right?&nbsp;<\/p>\n\n\n\n<p>But what does it actually mean in <strong>practice<\/strong>?<\/p>\n\n\n\n<h3>Let\u2019s put some meat on the bones&#8230;<\/h3>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2><strong>Growth Strategy #1: Give Away \u201cUnits of Value\u201d = Attract Targeted Leads<\/strong><\/h2>\n\n\n\n<p>Our first strategic objective is designed to help us <strong>attract and capture more targeted leads through value discovery<\/strong> (rather than product discovery)<\/p>\n\n\n\n<p>The idea is to introduce potential users to Wishloop via specific examples of the value it offers &#8211; i.e., a \u201cunit of value\u201d&#8230;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3><strong>\ud83d\udca1 Our Inspiration: Spotify Playlists<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/Spotify_Logo_RGB_Green-1024x307.png\" alt=\"\" class=\"wp-image-2867\" width=\"415\" height=\"125\" srcset=\"https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/Spotify_Logo_RGB_Green-1024x307.png 1024w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/Spotify_Logo_RGB_Green-300x90.png 300w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/Spotify_Logo_RGB_Green-768x231.png 768w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/Spotify_Logo_RGB_Green-1536x461.png 1536w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/Spotify_Logo_RGB_Green-2048x615.png 2048w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/Spotify_Logo_RGB_Green-320x96.png 320w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/Spotify_Logo_RGB_Green-640x192.png 640w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/Spotify_Logo_RGB_Green-360x108.png 360w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/Spotify_Logo_RGB_Green-720x216.png 720w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/Spotify_Logo_RGB_Green-1080x324.png 1080w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/Spotify_Logo_RGB_Green-800x240.png 800w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/Spotify_Logo_RGB_Green-1280x384.png 1280w\" sizes=\"(max-width: 415px) 100vw, 415px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Spotify\u2019s Brand Purpose is to help people discover, organize and enjoy the music they love, wherever they go.&nbsp;<\/p>\n\n\n\n<p>One of the main ways they do this is through Playlists &#8211; custom \u201cmixtapes\u201d compiled by users.&nbsp;<\/p>\n\n\n\n<p>The really cool thing about these Playlists is they can be shared with anyone in a couple of clicks\u2026<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/spotify-share.png\" alt=\"\" class=\"wp-image-2889\" width=\"650\" height=\"509\" srcset=\"https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/spotify-share.png 650w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/spotify-share-300x235.png 300w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/spotify-share-320x251.png 320w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/spotify-share-640x501.png 640w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/spotify-share-360x282.png 360w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>As such, a lot of new users start using Spotify via a Playlist that was shared with them by a friend.&nbsp;<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#fdffd7\">In other words, instead of simply coming to the product and then discovering it\u2019s value, <em>they see (and hear!) a specific example of the value it offers, and then start using the product<\/em>&#8230;<\/p>\n\n\n\n<p>This is what we mean by \u201cvalue-first\u201d.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3><strong><strong>Why this works&#8230;<\/strong><\/strong><\/h3>\n\n\n\n<p>Value-discovery is the best form of marketing. If you succeed in delivering value, the selling will take care of itself.&nbsp;<\/p>\n\n\n\n<p>This is 10x more powerful than simply telling your prospects what you can do for them.<\/p>\n\n\n\n<p>Why?&nbsp;<\/p>\n\n\n\n<p>Because seeing is believing\u2026<\/p>\n\n\n\n<p>If your prospects <em>see for themselves<\/em> that your product is worth buying, purchasing becomes a natural next step.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3><strong>How are we Implementing this at Wishloop?&nbsp;<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4>1. <strong>Giving away \u201cGrowth Hacks\u201d<\/strong><\/h4>\n\n\n\n<p>Remember, our purpose is<em> <\/em>to help business owners and marketers grow their businesses online via easy-to-implement marketing campaigns.&nbsp;<\/p>\n\n\n\n<p>Rather than just <em>telling<\/em> people this, we want to let them see it for themselves.&nbsp;<\/p>\n\n\n\n<p>Therefore, our first step is to identify our unit of value &#8211; i.e., specific Wishloop use-cases that people can try&#8230;<\/p>\n\n\n\n<p><em>Our \u201cunit of value\u201d is a \u201cGrowth Hack\u201d &#8211; i.e., an actionable technique for growing a business online.&nbsp;<\/em><\/p>\n\n\n\n<p>These \u201cGrowth Hacks\u201d will be built around 3 key goals:<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul><li><span style=\"color:#5d52f9\" class=\"has-inline-color\"><strong>Generating Leads:<\/strong><\/span> proven methods + templates for driving <em>targeted<\/em> traffic and capturing leads (&#8230;whether it\u2019s email, Messenger, webinar, phone or Ad network retargeting leads).  <br><br>E.g&#8230;<br><ul><li>How to get new customers through the door every month like clockwork with The Birthday Method<\/li><li>How to increase opt-ins with the Partially Completed Diagram Hack<\/li><li>How to generate free traffic and leads by sharing content on social media with the Content Infiltration Hack<\/li><\/ul><\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul><li><strong><span style=\"color:#5d52f9\" class=\"has-inline-color\">Engaging Visitors:<\/span><\/strong> techniques + templates for creating a more interactive, personalized website experience, so visitors stick around for longer\u2026<br><br>E.g&#8230;<br><ul><li>How to instantly segment website visitors to show them your most relevant offers<\/li><\/ul><ul><li>How to run interactive \u201clike-live\u201d auto-webinars with the Messenger Webinar Funnel Hack<\/li><\/ul><\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul><li><span style=\"color:#5d52f9\" class=\"has-inline-color\"><strong>Boosting Conversions:<\/strong> <\/span>tips + templates to make visitors more likely to <em>take action<\/em> there and then &#8211; via simple tweaks to your copy, design, or page elements.<br><br>E.g&#8230;<br><ul><li>E.g., How to boost your PPC results with the Ad Congruence Method<\/li><li>How to reduce cart abandonment with Interactive Exit Offers<\/li><\/ul><\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/growth-hacks-preview.png\" alt=\"\" class=\"wp-image-2920\" width=\"732\" height=\"572\" srcset=\"https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/growth-hacks-preview.png 767w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/growth-hacks-preview-300x234.png 300w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/growth-hacks-preview-320x250.png 320w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/growth-hacks-preview-640x500.png 640w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/growth-hacks-preview-360x281.png 360w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/growth-hacks-preview-720x562.png 720w\" sizes=\"(max-width: 732px) 100vw, 732px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e3f4ff\">Prospects will be able to import the accompanying templates into their Wishloop accounts to implement each method.  If they don\u2019t already have a Wishloop account, they\u2019ll be prompted to create one as they import the template.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4>2. <strong><strong>Focussing on Quality. Not Quantity<\/strong><\/strong><\/h4>\n\n\n\n<p>The aim of giving away Growth Hacks is NOT simply to get people\u2019s email addresses. We actually want people to get value from these techniques, so they choose to become our customers.&nbsp;&nbsp;<\/p>\n\n\n\n<p>For a lot of people this will be their first impression of Wishloop. And we all know first impressions last.<\/p>\n\n\n\n<p>Therefore, 1 high-quality Growth Hack that works is infinitely more useful than 100 that don\u2019t.<\/p>\n\n\n\n<p>As such, we\u2019re making sure each one is:<\/p>\n\n\n\n<ul><li><strong><em><span style=\"color:#5d52f9\" class=\"has-inline-color\">Proven to work <\/span><\/em><\/strong><em>&#8211; <\/em>each Growth Hack will confer tangible results within days of implementation &#8211; whether it\u2019s more leads, more website engagement, or more sales conversions<\/li><\/ul>\n\n\n\n<ul><li><strong><em><span style=\"color:#5d52f9\" class=\"has-inline-color\">Actionable<\/span><\/em><\/strong><em> &#8211; <\/em>each technique will come with a step-by-step implementation guide and ready-to-use templates<\/li><\/ul>\n\n\n\n<ul><li><strong><em><span style=\"color:#5d52f9\" class=\"has-inline-color\">Fast-Acting <\/span><\/em><\/strong><em>&#8211;<\/em><strong><em> <\/em><\/strong>each method can be popped into any funnel in just a few steps, to instantly amplify results<\/li><\/ul>\n\n\n\n<ul><li><span style=\"font-weight: bold; font-style: italic; color: rgb(93, 82, 249);\" class=\"has-inline-color\"><strong>No optin required<\/strong> <\/span><em> &#8211;<\/em><strong><em> <\/em><\/strong>we&#8217;re leading with value, remember?  We&#8217;ll capture emails of highly targeted leads when they import our plug and play templates \ud83d\ude0a<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4>3. <strong>Empowering users to share Growth Hacks &#8211; with the Wishloop Associate Program<\/strong><\/h4>\n\n\n\n<p>Spotify Playlists are such a powerful growth driver because people share them with their friends.<\/p>\n\n\n\n<p>Likewise, we want Wishloop users to share Growth Hacks with other people.<\/p>\n\n\n\n<p>Which is why we\u2019re also launching the Wishloop Associate Program&#8230;&nbsp;<\/p>\n\n\n\n<p>Our Associate Program will enable Wishloop customers to <em><strong>rebrand<\/strong><\/em> each Growth Hack as their own and then share it with other business owners and marketers. They\u2019ll also get credited with Wishloop sales from new users importing templates contained within the Growth Hack they shared.<\/p>\n\n\n\n<p>This will allow Wishloop users to generate leads AND earn recurring commissions &#8211; just by sharing valuable, <em>actionable<\/em> content \ud83e\udd11<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2><strong>Growth Strategy #2: Create a Delightful Experience = Convert Leads to Customers<\/strong><\/h2>\n\n\n\n<p>Our 2nd strategy is designed to make sure prospects <strong>take advantage of the value<\/strong> we\u2019re giving them as quickly as possible.<\/p>\n\n\n\n<p>After all, it\u2019s no good giving away a cool growth hack if no one uses it, right?<\/p>\n\n\n\n<p>Therefore, to make sure people benefit from what we\u2019re offering, we\u2019re aiming to create a \u201cdelightful\u201d customer experience.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3><strong>\ud83d\udca1<\/strong><strong>Our Inspiration: The Netflix Interface<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/Netflix_Logo_RGB-1024x430.png\" alt=\"\" class=\"wp-image-2874\" width=\"417\" height=\"175\" srcset=\"https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/Netflix_Logo_RGB-1024x430.png 1024w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/Netflix_Logo_RGB-300x126.png 300w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/Netflix_Logo_RGB-768x323.png 768w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/Netflix_Logo_RGB-1536x645.png 1536w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/Netflix_Logo_RGB-320x134.png 320w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/Netflix_Logo_RGB-640x269.png 640w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/Netflix_Logo_RGB-360x151.png 360w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/Netflix_Logo_RGB-720x302.png 720w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/Netflix_Logo_RGB-1080x454.png 1080w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/Netflix_Logo_RGB-800x336.png 800w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/Netflix_Logo_RGB-1280x538.png 1280w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/Netflix_Logo_RGB.png 1800w\" sizes=\"(max-width: 417px) 100vw, 417px\" \/><\/figure><\/div>\n\n\n\n<p>Netflix\u2019 Brand Purpose is to help people discover and enjoy the movies and TV shows they love, wherever they are.<\/p>\n\n\n\n<p>To do this, they didn\u2019t just chuck a bunch of shows on a website and hope for the best: rather, they focussed obsessively on the customer experience (CX).<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/amazon-cx-1-1024x438.png\" alt=\"\" class=\"wp-image-2900\" width=\"645\" height=\"276\" srcset=\"https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/amazon-cx-1-1024x438.png 1024w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/amazon-cx-1-300x128.png 300w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/amazon-cx-1-768x329.png 768w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/amazon-cx-1-1536x658.png 1536w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/amazon-cx-1-320x137.png 320w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/amazon-cx-1-640x274.png 640w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/amazon-cx-1-360x154.png 360w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/amazon-cx-1-720x308.png 720w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/amazon-cx-1-1080x462.png 1080w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/amazon-cx-1-800x343.png 800w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/amazon-cx-1-1280x548.png 1280w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/amazon-cx-1.png 1560w\" sizes=\"(max-width: 645px) 100vw, 645px\" \/><figcaption><em>Amazon also shares this ethos<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>As a result, they\u2019ve created an experience that is more than functional. It\u2019s <em>delightful<\/em>\u2026<\/p>\n\n\n\n<p>You can see this in their Net Promoter Score (NPS): around 80% of customers would recommend Netflix to a friend\u2026<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/netflix-nps.png\" alt=\"\" class=\"wp-image-2902\" width=\"732\" height=\"411\" srcset=\"https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/netflix-nps.png 1024w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/netflix-nps-300x168.png 300w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/netflix-nps-768x431.png 768w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/netflix-nps-320x180.png 320w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/netflix-nps-640x359.png 640w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/netflix-nps-360x202.png 360w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/netflix-nps-720x404.png 720w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/netflix-nps-800x449.png 800w\" sizes=\"(max-width: 732px) 100vw, 732px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Having people recommend your product or service to their friends is the best kind of free advertising. Indeed, NPS is one of the most reliable predictors of growth &#8211; explaining Netflix\u2019s meteoric rise over the past decade&#8230;&nbsp;<\/p>\n\n\n\n<p>So how have they succeeded in delighting so many customers?&nbsp;<\/p>\n\n\n\n<p>By creating an interface that is built entirely around YOU.<\/p>\n\n\n\n<p>Every person has a completely unique experience when they login to their account.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/netflix-personalisation-1024x524.png\" alt=\"\" class=\"wp-image-2903\" width=\"728\" height=\"372\" srcset=\"https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/netflix-personalisation-1024x524.png 1024w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/netflix-personalisation-300x154.png 300w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/netflix-personalisation-768x393.png 768w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/netflix-personalisation-370x190.png 370w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/netflix-personalisation-1536x786.png 1536w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/netflix-personalisation-2048x1048.png 2048w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/netflix-personalisation-320x164.png 320w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/netflix-personalisation-640x328.png 640w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/netflix-personalisation-360x184.png 360w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/netflix-personalisation-720x369.png 720w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/netflix-personalisation-1080x553.png 1080w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/netflix-personalisation-800x409.png 800w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/netflix-personalisation-1280x655.png 1280w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><figcaption><em>My daughter\u2019s Netflix account &#8211; not mine!<\/em>  \ud83e\udd23<\/figcaption><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The shows are displayed in order of how likely you personally are to like them, based on your previous behavior and ratings.&nbsp; If you look at the movie display page for a movie there\u2019s an indication of the likelihood you\u2019ll enjoy a movie \u2014 the \u201cpercentage match.\u201d<\/p>\n\n\n\n<p>In other words, it looks like the interface has been designed especially for you.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3><strong>Why this works&#8230;<\/strong><\/h3>\n\n\n\n<p>We like to think of ourselves as rational beings. But the truth is, we make most decisions with our emotions, then rationalize them after the event.&nbsp;<\/p>\n\n\n\n<p>People may give functional reasons for why they like a product, but most of the time we use something because it makes us <em>feel<\/em> good.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3><strong>How are we Implementing this at Wishloop?&nbsp;<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4><strong>Designing the interface around YOU<\/strong><\/h4>\n\n\n\n<p>With the launch of our new interface, we\u2019re making it easier for users to find the templates that benefit their business.&nbsp;<\/p>\n\n\n\n<p>With this new interface, you\u2019ll be able to:<\/p>\n\n\n\n<ul><li>sort all Wishloop templates by popularity to instantly see which designs are getting the best results;&nbsp;<\/li><li>tag your favorite templates;<\/li><li>search templates by keywords;<\/li><li>and share templates directly from the marketplace with just a couple of clicks&#8230;<\/li><\/ul>\n\n\n\n<p>A new Campaign Wizard will guide users to the best template for a specific niche and goal. And each user will have their own, unique &#8220;<em>My Library&#8221;<\/em> section for storing their imported templates and customised designs.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4><strong>Embedding&nbsp; \u201cEmotional Triggers\u201d in our onboarding<\/strong><\/h4>\n\n\n\n<p>Secondly, we\u2019re adding subtle but powerful emotional \u201crewards\u201d into the customer experience.&nbsp;<\/p>\n\n\n\n<p>Mailchimp is a Saas that does this well. Whenever you send an email campaign, you\u2019re rewarded with an animated \u201chigh-five\u201d. This doesn\u2019t change your open-rate &#8211; but it sure makes you feel good!<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" src=\"https:\/\/lh5.googleusercontent.com\/J5ca3BxWH3BOzomuiZnskxAP6pz_Et5BCRDSvtpLP076KiPESZX_pzi4mDZz8k8djmMuI7RixfGd6QHTiFr4DoVaJXODGkBcwVmkYYVbk9fRIzd1Qr88bJ6WvfBHznP9le4DBbOm\" alt=\"\" width=\"527\" height=\"527\"\/><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>So as well as making our interface more functional, we\u2019re making it more fun. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4><strong>Implementing a continuous customer feedback loop&nbsp;<\/strong><\/h4>\n\n\n\n<p>We want customer feedback to be an integral part of the development process going forward. To do this we\u2019re introducing the Net Promoter Score into the product experience. This consists of 2 simple questions: 1) How likely are you to recommend Wishloop to a friend or colleague? 2) What is your reason for giving this score?&nbsp;<\/p>\n\n\n\n<p>These two little questions will tell us how well we\u2019re doing and show us where to focus our efforts.<\/p>\n\n\n\n<p>Learn more about this powerful growth metic <a rel=\"noreferrer noopener\" href=\"https:\/\/www.retently.com\/blog\/good-net-promoter-score\/\" target=\"_blank\">here<\/a>.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2><strong>Growth Strategy #3: \u201cStream Value\u201d = Convert Customer into Loyal Subscribers<\/strong><\/h2>\n\n\n\n<p>Last but not least, we want to deliver a continuous \u201cstream\u201d of value to our customers, to convert them into loyal subscribers.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3><strong>\ud83d\udca1<\/strong><strong>Our Inspiration: Netflix &amp; Spotify\u2019s Business Model<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3><strong>Why this works&#8230;<\/strong>&nbsp;<\/h3>\n\n\n\n<p>The digital subscription business model is one of the most efficient and profitable ways to grow revenue.<\/p>\n\n\n\n<p>Compared to a physical business, you have much lower overheads &#8211; because you don\u2019t have to store &amp; ship products. And you have guaranteed revenue each month from your subscribers, providing you can provide value on a monthly basis.<\/p>\n\n\n\n<p>This is why pretty much every successful online brand is doing it:<\/p>\n\n\n\n<p>Big B2C brands like:<\/p>\n\n\n\n<ul><li>Netflix&nbsp;<\/li><li>Spotify<\/li><li>Amazon (Prime)<\/li><li>Youtube (moving to a subscription model)<\/li><\/ul>\n\n\n\n<p>&#8230;and fast-growing B2B Brands like:<\/p>\n\n\n\n<ul><li>ClickFunnels<\/li><li>Active Campaign<\/li><li>Slack<\/li><li>Intercom<\/li><\/ul>\n\n\n\n<p>&#8230;all use the digital subscription model<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3><strong>How are we Implementing this at Wishloop?&nbsp;<\/strong><\/h3>\n\n\n\n<p>Our aim is to create an <em>ongoing stream of value<\/em>.<\/p>\n\n\n\n<p>As a result, our customers will get amazing ROI from a monthly subscription &#8211; making it a great investment in their business.<\/p>\n\n\n\n<p>To do this, we\u2019re&#8230;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4>1. <strong>Introducing the Wishloop Marketplace<\/strong><\/h4>\n\n\n\n<p>The Wishloop Marketplace will be the home for all Wishloop templates going forward.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"775\" src=\"https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/marketplace-preview-1024x775.png\" alt=\"\" class=\"wp-image-2906\" srcset=\"https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/marketplace-preview-1024x775.png 1024w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/marketplace-preview-300x227.png 300w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/marketplace-preview-768x581.png 768w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/marketplace-preview-370x280.png 370w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/marketplace-preview-1536x1162.png 1536w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/marketplace-preview-320x242.png 320w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/marketplace-preview-640x484.png 640w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/marketplace-preview-360x272.png 360w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/marketplace-preview-720x545.png 720w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/marketplace-preview-1080x817.png 1080w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/marketplace-preview-800x605.png 800w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/marketplace-preview-1280x968.png 1280w, https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/marketplace-preview.png 1717w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>A preview of what&#8217;s to come<\/figcaption><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>We\u2019ll be adding new premium-quality templates to the marketplace every month &#8211; with a focus on designs that deliver real-world results\u2026<\/p>\n\n\n\n<p>Wishloop subscribers will get unlimited imports from our Marketplace &#8211; so they\u2019ll receive a constant stream of new ways to grow their business.<\/p>\n\n\n\n<p>For example, seasonal \/ holiday templates will be added each month to allow Wishloop users to take advantage of every promotion opportunity (e.g., Valentine\u2019s day, Mothers\u2019 Day, Super Bowl, Halloween, New Year, Thanksgiving, etc\u2026)<\/p>\n\n\n\n<p>Which leads me to the next way we\u2019ll be streaming value\u2026<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4>2. <strong>Introducing the Wishloop Promotion Calendar<\/strong><\/h4>\n\n\n\n<p>To complement the Marketplace, we\u2019re also introducing the Wishloop Promotion Calendar &#8211; a schedule of all the upcoming holidays \/ events&#8230;<\/p>\n\n\n\n<p>As a Wishloop user, you\u2019ll be able to subscribe to alerts notifying you of the latest holiday or event, with accompanying lead generation\/offer templates, so you can instantly take advantage of it&#8230;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>&#8230;so you\u2019ll never miss another promotion opportunity.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4>3. Introducing the Wishloop Growth Hacking Community<\/h4>\n\n\n\n<p>We\u2019re also building a Facebook community around Growth Hacking, for exchanging tips and sharing results.  <\/p>\n\n\n\n<p>Community members will also be rewarded for contributing to the group: all proven methods suggested by members will be turned into Growth Hacks with templates<em> linked to the creator<\/em>  &#8211; so they\u2019ll earn commissions when anyone imports the templates and then upgrades to a paid Wishloop account&#8230;&nbsp;<\/p>\n\n\n\n<p>We\u2019ll promote all the best community-created Growth Hacks to the whole Wishloop user base. So it will be a great way to help others and earn recurring commissions in the process \ud83d\ude09<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3>All 3 of the above will be launching in the coming weeks \ud83d\ude80<\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2><strong>Conclusion: Value, Value, Value<\/strong><\/h2>\n\n\n\n<p>Here\u2019s a recap of the 3 principles we\u2019re building the future of Wishloop upon:<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul><li><strong>Give Away \u201cUnits of Value\u201d = Attract Targeted Leads<\/strong><\/li><li><strong>Create a Delightful Customer Experience (CX) = Convert Leads to Customers<\/strong><\/li><li><strong>\u201cStream Value\u201d = Convert Customer into Loyal Subscribers<\/strong><\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>And here&#8217;s a video putting all the pieces of our value pyramid into a 2 minute video \ud83e\udd17<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Wishloop Value Pyramid\" src=\"https:\/\/player.vimeo.com\/video\/416096993?dnt=1&amp;app_id=122963\" width=\"1170\" height=\"878\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><figcaption><a href=\"https:\/\/www.facebook.com\/groups\/748685841902880\/\" target=\"_blank\" rel=\"noreferrer noopener\">Join the Wishloop Growth Lab Facebook Group<\/a><\/figcaption><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>These are the <strong>proven strategies<\/strong> behind the success of huge online brands like Netflix, Spotify and Amazon &#8211; as well as fast-growing B2B SaaS brands like Intercom and Slack\u2026<\/p>\n\n\n\n<p>While they all have different products and serve different markets, they have 3 key things in common:<\/p>\n\n\n\n<p>They all\u2026<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3>&nbsp;\ud83d\udc8e Lead with value<\/h3>\n\n\n\n<h3>&nbsp;\ud83e\udd29 Are OBSESSED with their customers<\/h3>\n\n\n\n<h3>&nbsp;\ud83e\udd11 And have a digital subscription model (&#8230;they all \u201cstream\u201d value)<\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>So we can&#8217;t wait to make this a reality, and see our customers reap the benefits \ud83d\ude42<\/p>\n\n\n\n<p>Oh, and one final thing.  If you&#8217;re a <a href=\"https:\/\/wishloop.com\/whitelabel-hub\/\" target=\"_blank\" rel=\"noreferrer noopener\">white label partner<\/a> of Wishloop, and like the sound of what you&#8217;ve just read, then you&#8217;ll be excited to hear that the Marketplace, the Growth Hacks, and all the new templates will be fully available to help you, <em>and your customers<\/em>, grow <em>your<\/em> business.  More info on this coming soon&#8230; \ud83d\ude0a<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>So, what do you think of the value-first approach to growth?&nbsp;<\/p>\n\n\n\n<p>How do you plan to implement these growth strategies in your business?<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.facebook.com\/groups\/748685841902880\/\" target=\"_blank\" rel=\"noreferrer noopener\">Join our Facebook group<\/a><\/strong> and let us know what you think in the comments! \ud83d\ude00<\/p>\n\n\n<div class=\"ub-buttons align-button-center\"  id=\"ub-button-092dcbb1-e31f-4f6c-8c70-97e4ce3b93bf\"><div class=\"ub-button-container\">\n    <a href=\"https:\/\/www.facebook.com\/groups\/748685841902880\/\" target=\"_blank\"\n    rel=\"noopener noreferrer nofollow\"\n    class=\"ub-button-block-main ub-button-medium ub-button-flex-medium\" role=\"button\">\n    <div class=\"ub-button-content-holder\"><span class=\"ub-button-icon-holder\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\"height=\"30\", width=\"30\"viewBox=\"0, 0, 448, 512\"><path fill=\"currentColor\" d=\"M400 32H48A48 48 0 0 0 0 80v352a48 48 0 0 0 48 48h137.25V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.27c-30.81 0-40.42 19.12-40.42 38.73V256h68.78l-11 71.69h-57.78V480H400a48 48 0 0 0 48-48V80a48 48 0 0 0-48-48z\"><\/svg><\/span><span class=\"ub-button-block-btn\">Join the Facebook Group<\/span>\n    <\/div><\/a><\/div><\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8230;that we swiped from Netflix &#038; Spotify \ud83d\ude09  Hey Wishloopers!  In this post, I want to give you an insight into our vision of the future of Wishloop.<\/p>\n","protected":false},"author":6,"featured_media":2937,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":""},"categories":[4,5],"tags":[52],"featured_image_src":"https:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/05\/value-pyramid-feature.jpg","author_info":{"display_name":"Tom Murray","author_link":"https:\/\/wishloop.com\/blog\/author\/tommurray\/"},"_links":{"self":[{"href":"https:\/\/wishloop.com\/blog\/wp-json\/wp\/v2\/posts\/2866"}],"collection":[{"href":"https:\/\/wishloop.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wishloop.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wishloop.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/wishloop.com\/blog\/wp-json\/wp\/v2\/comments?post=2866"}],"version-history":[{"count":0,"href":"https:\/\/wishloop.com\/blog\/wp-json\/wp\/v2\/posts\/2866\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wishloop.com\/blog\/wp-json\/wp\/v2\/media\/2937"}],"wp:attachment":[{"href":"https:\/\/wishloop.com\/blog\/wp-json\/wp\/v2\/media?parent=2866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wishloop.com\/blog\/wp-json\/wp\/v2\/categories?post=2866"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wishloop.com\/blog\/wp-json\/wp\/v2\/tags?post=2866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}