If you answered \u201cyes\u201d to any of the above, then I\u2019d like to introduce you to our flagship program<\/i>\u2026<\/p>\n\n\n\n Everything You Need to Run Your Own Profitable Software Subscription Business<\/i><\/b><\/p>\n\n\n\n The Wishloop Partner Program gives you a genuine short-cut to having your own white-label software business…<\/p>\n\n\n\n And in this article, I want to share with you:<\/p>\n\n\n\n The Wishloop Partner Program lets you build your own software brand <\/em>around our proven technology and business model.<\/p>\n\n\n\n But before we dive into the details of what\u2019s included, I\u2019d like to share why<\/b> we decided to open up our platform to Partners\u2026<\/p>\n\n\n\n First and foremost, we wanted to provide other entrepreneurs with the same opportunity that gave us our \u201cbig break\u201d…<\/p>\n\n\n\n We didn’t start out as a software business.<\/p>\n\n\n\n Actually – when Stu (my business partner) and I decided to start a business together in 2011, we didn\u2019t have a clue what we were going to sell\u2026<\/p>\n\n\n\n We just had a vague idea of offering \u201cdigital marketing services\u201d. And a belief that we could make \u201csomething\u201d work\u2026<\/p>\n\n\n\n Nonetheless, keen to land our first clients as soon as possible, we pressed ahead:<\/p>\n\n\n\n …Printed out some flyers offering some online marketing services – things like web-design, SEO, social media management, etc….<\/p>\n\n\n\n …And dropped them at a bunch of local businesses…<\/p>\n\n\n\n Pretty old-school, I know! <\/p>\n\n\n\n But this led to us winning our first couple of clients – and got the ball rolling with our business \ud83d\ude42<\/p>\n\n\n\n However the euphoria of making our first sales quickly subsided as the reality of running a local marketing agency kicked in…<\/p>\n\n\n\n Above all, we faced a few big obstacles to scaling<\/em><\/strong> our Agency:<\/b><\/p>\n\n\n\n If you run your own marketing Agency, I bet these issues sound all-too-familiar to you!<\/p>\n\n\n\n It\u2019s fair to say that if running a business is like running a marathon, then we\u2019d hit “the wall”… <\/p>\n\n\n\n The excitement of running our own “business”, quickly faded into the background as the reality of the hard grind involved sank in. <\/p>\n\n\n\n And guess what: we were doing more work than ever. Working till 3AM, weekends. If you’ve been there then you know what I’m talking about.<\/p>\n\n\n\n The basic problem? We were trading our time for cash… <\/p>\n\n\n\n We had no passive<\/em> way of generating income – so the second we stopped working, we stopped making money.<\/p>\n\n\n\n In other words, we<\/i> were the bottleneck is our business. <\/p>\n\n\n\n And this meant we couldn\u2019t scale beyond the few clients we could personally manage.<\/p>\n\n\n\n Now some clever people will no doubt jump in and shout “OUTSOURCE” at us…<\/p>\n\n\n\n We did. <\/p>\n\n\n\n We hired lots of people – designers, content creators, various dev teams, marketers…<\/p>\n\n\n\n … built systems, automated processes and tracked everything with task management software: Trello, Asana, Teamwork, Monday, Basecamp – we tried them all.<\/p>\n\n\n\n But guess what? We failed.<\/p>\n\n\n\n Well not exactly. Things were better than before. We at least got to spend weekends with our families, and even the odd evening.<\/p>\n\n\n\n But what we hadn’t anticipated was that our stress levels would go through the roof…<\/p>\n\n\n\n When we were just working for ourselves, we were in full control. If a client needed something doing by Friday then we knew if that was doable as it was us that would need to squeeze it in.<\/p>\n\n\n\n In contrast, with an outsourced and virtual team, it was a nightmare.<\/p>\n\n\n\n For example, what if our designer was offline, or had another job on for another client? Or our developer was sick? What if there was a gap in our systems that caused a client to fall through the cracks (guilty as charged)?<\/p>\n\n\n\n We couldn’t escape the feeling that there had to be a better way…<\/p>\n\n\n\n So in 2013, we started looking for a new business model: a way to generate passive recurring income<\/b><\/em> from our clients & free us up to work \u201con\u201d our business – not just \u201cin\u201d our business.<\/p>\n\n\n\n And we made a decision that completely transformed our business: We shifted our focus to a digital subscription model…<\/p>\n\n\n\n Have you noticed the big shift in the way we consume media today?<\/p>\n\n\n\n Take video, for example. Nobody rents movies from Blockbuster anymore; they subscribe to Netflix instead, right? <\/p>\n\n\n\n Compared to Blockbuster, Netflix has much lower physical overheads AND higher lifetime customer value…due to its subscription<\/i> model. No wonder Netflix crushed its competition!<\/p>\n\n\n\n Likewise with music. Hardly anyone buys physical CDs anymore; they subscribe to Spotify, iTunes or Amazon Music instead, right?<\/p>\n\n\n\n You get the idea.<\/p>\n\n\n\n The same is true of all software products: businesses don’t buy software on CDs anymore; they subscribe to Software as a Services (SaaS), paying a monthly fee for continued access\u2026<\/p>\n\n\n\n Indeed, according to Transparency Market Research (TMR):<\/p>\n\n\n\n In other words, the SaaS market is going to quadruple in the next 5 years!<\/p>\n\n\n\n We wanted to take advantage of this huge trend!<\/p>\n\n\n\n Specifically, we wanted to build a marketing software (SaaS) that businesses could use to generate leads, for a monthly subscription… <\/p>\n\n\n\n What got us most excited about having our own SaaS was the potential growth<\/b> we could achieve with a small number of monthly sales…<\/p>\n\n\n\n For example, imagine having your own software, which you charge customers $100 per month to access… <\/p>\n\n\n\n To grow<\/i><\/b> your monthly revenue by $1,000 per month, you just need to add 10 new subscribers each month, right?<\/p>\n\n\n\n But here\u2019s the cool thing: whilst the number of sales you make each month stays the same (10 sales), your monthly revenue actually GROWS \ud83d\ude42<\/p>\n\n\n\n Why? Because you\u2019re \u201cstacking\u201d your subscriptions…<\/p>\n\n\n\n In other words, for each subscriber, you only have to make the sale once, but they keep paying you to use the product every month. <\/p>\n\n\n\n Pretty awesome right?<\/p>\n\n\n\n (In contrast, with a non-subscription model, if you get the same number of sales each month, your revenue stays the same. Your profits may even decrease if the cost of ads goes up.)<\/p>\n\n\n\n In other words, a good SaaS is the most effective way to generate a scalable<\/strong> recurring income online; revenue you can grow, month after month.<\/p>\n\n\n\n But let\u2019s not pretend that there isn\u2019t a HUGE barrier to entry\u2026<\/b><\/p>\n\n\n\n What do you have to do to start a Software Business from scratch<\/i>?<\/p>\n\n\n\n First, you have to come up with an idea for a new product and validate the idea. Then you need to spec it out; hire a developer to build it; test it; launch it to a small beta group of users\u2026 <\/p>\n\n\n\n And that\u2019s the easy part… <\/p>\n\n\n\n With a bit of luck, by this point, you\u2019d have a software that users love. <\/p>\n\n\n\n But this is when the real work begins\u2026 Building the systems to continually maintain and develop the product to keep up with customer demands, feature requests and the ever-changing pace of the industry at large.<\/p>\n\n\n\n So as you can imagine, building & running a software business from the ground up takes<\/em> a lot<\/i><\/b> of time, expertise, and money…<\/p>\n\n\n\n Neither Stu nor myself are developers. And we didn\u2019t have the time or money to hire a development team to build us a software from scratch. <\/p>\n\n\n\n So we needed a way to jumpstart our SaaS business…<\/p>\n\n\n\n That is to say, a way to skip the costly, time-consuming (and risky) development stage\u2026 and go straight to marketing and sales for a proven product. <\/p>\n\n\n\n The answer came to us in an unexpected format – a late night webinar that we actually watched together. (We actually live 200 miles apart, but this was an occasion when we were sitting in the same room).<\/p>\n\n\n\n The webinar was about offering SMS marketing services to local businesses. And at the end, the presenter pitched a white label license for his SMS software…<\/p>\n\n\n\n This was the first time we were introduced to the concept of “white-label software”. <\/p>\n\n\n\n And it was brilliant: Leverage the power of someone else’s hard work, but instantly have a product to rebrand and resell as your OWN?!<\/p>\n\n\n\n We were sold!<\/p>\n\n\n\n We knew that by adding our own software to our existing services we could build a passive income stream into our business. And also position ourselves as an authority and stand out in a crowded marketplace.<\/p>\n\n\n\n So even though the software wasn’t exactly what we wanted, we decided to buy it anyway – just to get a better understanding of how the business model worked.<\/p>\n\n\n\n Although we didn\u2019t actually pursue this particular software, we now knew what we needed to do: find a good white label software program…<\/p>\n\n\n\n Learn more: The top 7 benefits of having a white label software business<\/a><\/p>\n<\/div>\n\n\n So skip forward a few weeks and, re-armed with the kind of focus that often comes with this kind of big-picture epiphany, we searched for \u201cwhite label software\u201d opportunities\u2026<\/p>\n\n\n\n …And found an offer for a white label Facebook Tab creator, for building custom landing pages inside Facebook.<\/p>\n\n\n\n (…through our work with local businesses, we knew there was a huge demand for software to help with Facebook marketing)<\/p>\n\n\n\n We now had a high-value asset to brand as our own, and offer as a subscription service to our clients.<\/p>\n\n\n\n It suddenly felt like we had a solid business. <\/p>\n\n\n\n Having our own branded software gave us instant authority. And this instantly gave us more focus and motivation…<\/p>\n\n\n\n In the 2 weeks that followed, we:<\/p>\n\n\n\n We subsequently got our 3 local clients to subscribe to Fanboom. <\/p>\n\n\n\n But our business really<\/em> took off when we discovered the world of affiliate marketing. Suddenly our potential market exploded, from our local area to ANY business online…<\/p>\n\n\n\n By partnering with affiliates who had large email lists of marketers based all around the world, we were able to grow Fanboom up to over 5000 users, and more importantly, 500 subscribers<\/i>, within a year!<\/p>\n\n\n\n Finally, we\u2019d built a 5-figure\/month software business that we could run anywhere in the world. And best of all, we’d done all this without needing our own development team! <\/p>\n\n\n\n Facebook redesigned their UI, placing more emphasis on the Newsfeed. This made the Page Tabs feature redundant. And so Fanboom had to be discontinued \ud83d\ude41<\/p>\n\n\n\n Fortunately, running Fanboom had given us the money and knowledge to develop our own platforms… <\/p>\n\n\n\n So in 2015, we partnered with a gifted young developer – Ayoub. We’d seen some of his previous work and were frankly blown away. It was way ahead of anything we’d seen at the time. <\/p>\n\n\n\n So together we developed and launched a marketing SaaS of our own: Wishloop…<\/i><\/b><\/p>\n\n\n\n …And Wishloop has generated over 23 million leads for 25,000+ customers worldwide!<\/p>\n\n\n\n And now we want to give other entrepreneurs the opportunity to build their own software business around our proven platform…<\/p>\n\n\n\n With our White Label Partner Program<\/a>, you can leverage the Wishloop platform to run your own in-demand <\/i>software subscription business \u2013 without the usual technical headaches\u2026<\/b><\/p>\n\n\n\n A few savvy users have asked us why we\u2019d want to introduce \u201ccompetitors\u201d into the marketplace\u2026<\/p>\n\n\n\n Surely we\u2019re better off selling directly to end users, keeping all the profits for ourselves, right?<\/p>\n\n\n\n But that\u2019s not how we see it. And here\u2019s why\u2026<\/p>\n\n\n\n Even though the Wishloop Platform has over 25,000 users, the truth is that we\u2019ve barely scratched the surface. We\u2019ve not even reached 0.001% of our potential market!<\/p>\n\n\n\n You see, the market is HUGE \u2013 far too big for us alone. It would take years, decades even, to reach every niche and potential customer on our own.<\/p>\n\n\n\n To put this into context, here are a few mind-boggling stats:<\/p>\n\n\n\n Any business with a website and\/or social media presence is a potential customer. Therefore, there are millions<\/i> of potential customers out there.<\/p>\n\n\n\n And remember, the SaaS market is going to quadruple in the next 5 years\u2026<\/p>\n\n\n\n So we figured: we can either grow slowly, keeping all the profits to ourselves. Or we can take advantage of this huge opportunity: expand our reach by opening up the platform to partners\u2026<\/p>\n\n\n\n So this is not<\/i> about cutting the pie into more and more (smaller) pieces. This is about increasing the size of the pie<\/i><\/b> for all of us. <\/p>\n\n\n\n It\u2019s a \u201cwin-win\u201d, as they say.<\/p>\n\n\n\n And according to Stephen R. Covey,<\/i><\/b> one of the foremost authorities on both leadership and productivity, creating win-win situations is one of the keys to success.<\/p>\n\n\n\n In his famous book, The 7 Habits of Highly Effective People:<\/i><\/p>\n\n\n\n \u201cCovey coined the idea of abundance mentality or abundance mindset, a concept in which a person believes there are enough resources and successes to share with others.\u201d<\/i><\/p>(Source: Wikipedia<\/a>)<\/cite><\/i><\/blockquote>\n\n\n\n Therefore, we\u2019ve designed our White Label Program to give our Partners the best chance of success…<\/p>\n\n\n\n We designed our Partner Program to be different<\/strong><\/em> from the average white label offer… Because we know from personal experience that a lot of SaaS white label\/reseller programs don\u2019t work! <\/p>\n\n\n\n This is usually because:<\/p>\n\n\n\n So what makes The Wishloop Partner Program different?<\/p>\n\n\n\n As mentioned above, pretty much every business now has some kind of online presence…<\/p>\n\n\n\n But what business owners want \u2013 <\/i>and need<\/i> \u2013 is leads and sales, right? And this is what they\u2019re struggling with\u2026<\/p>\n\n\n\n In fact, according to HubSpot:<\/p>\n\n\n\n Lead generation is the #1 challenge businesses face right now. <\/p>\n\n\n\n Why?<\/p>\n\n\n\n Because they\u2019re not doing lead generation and remarketing properly. They\u2019re not capturing email and re-targeting leads at every possible opportunity. <\/p>\n\n\n\n As a result, they\u2019re losing 30% + revenue on their websites & social media pages (and most don\u2019t even realize it).<\/p>\n\n\n\n Wishloop gives users the tools to boost conversions and generate leads across all their marketing channels – from their website to their Facebook Page…<\/b><\/p>\n\n\n\n Therefore, with the Wishloop Partner Program, you can offer a solution to the biggest problem businesses face today\u2026<\/p>\n\n\n\n If you solve your customers\u2019 biggest problem – you\u2019re their hero! Wishloop White label lets you offer a complete social media and lead-generation service to businesses, under your own brand \ud83d\ude42<\/i><\/b><\/p><\/blockquote>\n\n\n\n And did I mention… Wishloop has already generated over 23 million leads from 25,000+ businesses worldwide. <\/p>\n\n\n\n So you\u2019re putting your name on a proven, in-demand product. \ud83d\ude42 <\/p>\n\n\n\n See what Wishloop customers say here:<\/b><\/p>\n\n\n\nIntroducing the Wishloop White Label Software Partner Program<\/strong><\/h2>\n\n\n\n
![\"everything](\"http:\/\/wishloop.com\/blogtest\/wp-content\/uploads\/sites\/6\/2019\/04\/giphy1.gif\")
<\/figure>\n\n\n\nWhy We Created Our White Label Program<\/b><\/h2>\n\n\n\n
So let me share how we built our own software business from scratch…<\/em><\/strong><\/h3>\n\n\n\n
Growing Pains<\/em><\/b><\/h3>\n\n\n\n
Outsourcing The Answer?<\/em><\/strong><\/h3>\n\n\n\n
![\"outsourcing](\"http:\/\/wishloop.com\/blogtest\/wp-content\/uploads\/sites\/6\/2019\/04\/giphy1-1.gif\")
The Digital Subscription Revolution<\/b><\/h2>\n\n\n\n
![\"SaaS](\"http:\/\/wishloop.com\/blogtest\/wp-content\/uploads\/sites\/6\/2018\/08\/Image-2019-03-29-at-4.42.06-pm-1-1024x627.png\")
And that\u2019s doubling annually!<\/figcaption><\/figure>\n\n\n\n“Subscription Stacking”<\/em><\/b><\/h3>\n\n\n\n
![\"white](\"http:\/\/wishloop.com\/blogtest\/wp-content\/uploads\/sites\/6\/2018\/08\/image-1-e1556116325605.png\")
The Problem<\/strong><\/h2>\n\n\n\n
How to \u201cFast-track<\/em>\u201d Your Own Software Subscription Business<\/b><\/h2>\n\n\n\n
![\"white](\"http:\/\/wishloop.com\/blogtest\/wp-content\/uploads\/sites\/6\/2017\/03\/giphy-caption.gif\")
<\/figure>\n\n\n\nWhat are the key benefits of having a white label software business?<\/em><\/strong><\/h3>\n
\n
Our First White Label Software Success<\/b><\/h2>\n\n\n\n
However, in late 2014 disaster struck… <\/em><\/h3>\n\n\n\n
![\"\"](\"http:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2018\/08\/15595708_1293479407342198_1917477379_o-1.jpg\")
<\/figure><\/div>\n\n\n\nFast forward a few years\u2026<\/strong><\/em><\/i><\/b><\/h3>\n\n\n\n
The Opportunity to Partner With Us<\/b><\/h2>\n\n\n\n
In other words: we grow whilst enabling you to grow with us!<\/strong><\/em><\/h3>\n\n\n\n
Why Choose Wishloop for your White-Label Software Business?<\/strong><\/h2>\n\n\n\n
First and foremost, Wishloop lets you give businesses what they want, AND <\/i>need!<\/em><\/strong><\/b><\/h3>\n\n\n\n
![\"become](\"http:\/\/wishloop.com\/blogtest\/wp-content\/uploads\/sites\/6\/2017\/03\/giphy.gif\")
<\/figure><\/div>\n\n\n\n