At first glance, they look exactly like a normal Link ad – Here’s one that could be related to this post<\/p>\n\n\n\n
![\"\"](\"http:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/02\/wishloop-Facebook-lead-ads-1.png\")
<\/figure><\/div>\n\n\n\nTheres nothing there to indicate its a Lead ad, right? – it’s identical to a standard Link Ad. BUT there is a difference, a BIG difference!<\/p>\n\n\n\n
When you click on the ad, instead of being directed off to our website, this comes up instead<\/p>\n\n\n\n
![\"\"](\"http:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/02\/wishloop-Facebook-lead-ads-2.png\")
<\/figure><\/div>\n\n\n\nFacebook automatically pre-fills this form with the customers first name and the email address associated with their Facebook profile. The user can edit any of those fields if they want. The Marketer can also add further custom fields if they like. And after that, the user simply confirms and you have captured their contact!<\/p>\n\n\n\n
So… lets take a look at WHY Lead ads are so great.<\/p>\n\n\n\n
The Good<\/b><\/h2>\n\n\n\n![\"\"](\"http:\/\/wishloop.com\/blog\/wp-content\/uploads\/2015\/11\/c10.png\")
<\/figure><\/div>\n\n\n\nBasically – Lead Ads can be an AWESOME way to generate leads from FACEBOOK<\/p>\n\n\n\n
Why?<\/b><\/h3>\n\n\n\n- The user doesn\u2019t leave Facebook.<\/strong> If a user doesn\u2019t want to interrupt their news feed experience, that\u2019s fine! They stay where they are.<\/li>
- Reduced friction via auto-filled forms.<\/strong> Users no longer need to take the time to enter their name and email through forms. Facebook auto-fills this information for them (though you can also ask custom questions that won\u2019t be auto-filled). This significantly improves the user experience and increases the chances of a lead.<\/li>
- Guaranteed mobile friendliness.<\/strong> You no longer need to worry about the mobile friendliness of your website. Everything is completed within Facebook.<\/li>
- Load times are eliminated.<\/strong> You won\u2019t lose leads now as they wait for your website to load. This continues a trend of Facebook looking to keep users on the platform, following the \u201cBuy\u201d button and Instant Articles.<\/li>
- Gives you the primary email address associated with the user\u2019s Facebook account.<\/strong> While the end user can edit the pre-filled information if they wish, the defaults automatically populated by Facebook almost guarantee that marketers will be receiving an email address that is actually regularly monitored.<\/li><\/ol>\n\n\n\n
All this makes it far more convenient for those inherently lazy viewers (aren\u2019t we all) to convert into leads. It\u2019s good for users \u2014 even better for marketers!<\/p>\n\n\n\n
And it\u2019s getting better<\/p>\n\n\n\n
As a (relatively) new development of Facebook, the world of lead ads is changing pretty rapidly – and depending when you\u2019re reading this, will almost certainly have changed again – so heres some recent good news!<\/p>\n\n\n\n
Desktop placement.<\/b><\/h3>\n\n\n\n
In the beginning, Lead ads were rolled out with the idea of improving conversion rates from mobile devices. That was an existing weakness of standard ads in that many devices couldn\u2019t access links to landing pages, or the landing pages were not mobile responsive (a cardinal sin with many marketers unwittingly throwing their mobile leads away).<\/p>\n\n\n\n
Lead Ads solves this problem. In fact they have proven so effective that they are currently being rolled out to desktop applications too.<\/p>\n\n\n\n
If you haven’t been able to reach desktop users with lead ads, so far, give it another try!<\/p>\n\n\n\n
Video lead ads.<\/b><\/h3>\n\n\n\n
In the old days, you could add a call-to-action button within video ads. So after a user watches a video, you can instruct them to click a related link that drives them to a page on your website.<\/p>\n\n\n\n
Nice addition! The truth is they weren\u2019t incredibly effective. While the video received lots of views, there weren\u2019t enough clicks of the link to result in many conversions (in general). But being able to include a lead form instead of sending users to a landing page does change things.<\/p>\n\n\n\n
The conversion rate should increases – and aren\u2019t conversions are what we\u2019re all after?<\/b><\/p>\n\n\n\nLead forms in carousel ads.<\/b><\/h3>\n\n\n\n
Carousel ads allow advertisers to include several inked images within the same ad \u2014 Used correctly, they can be incredibly effective. They multiply the opportunities to drive traffic by including multiple links and images to pick from.<\/p>\n\n\n\n
Carousel ads are great for driving traffic \u2014 and even for conversions. But what if you could increase the conversion rate by keeping users on Facebook when they click a link?<\/p>\n\n\n\n
Well thanks to lead forms, now you can! Now when users click those image links, you have the option of having a pre-filled Facebook form pop up and the user just needs to hit the submit button.<\/p>\n\n\n\n
Results of Lead Ads<\/strong><\/h3>\n\n\n\nUnderstand that lead ads are still new – We\u2019ve been using them since they were first available.<\/p>\n\n\n\n
We\u2019ve spent spend a few thousand dollars since then – okay\u2026..<\/p>\n\n\n\n
We also acquired OVER 9,000 LEADS. And you know what that means in the long term – Leads become conversions\u2026 Conversions become sales… And if your products are right, sales become repeat customers!<\/p>\n\n\n\n
Having used Lead ads for a while now, we decided to run a full test on exactly how effective they are (but we\u2019ve got a pretty clear idea – So we’re running a long-term A\/B test. Results are due in on the 4th December, so watch the Blog for final results – but so far:<\/p>\n\n\n\n
Lead Ads: $0.52 per lead<\/p>\n\n\n\n
Link Ads: $1.13 per lead<\/p>\n\n\n\n
You work it out for yourself! But don\u2019t get too carried away just yet – Lead ads have their downside too\u2026.<\/strong><\/p>\n\n\n\nTHE BAD<\/h2>\n\n\n\n![\"\"](\"http:\/\/wishloop.com\/blog\/wp-content\/uploads\/sites\/6\/2020\/02\/bad.png\")
<\/figure><\/div>\n\n\n\nWhilst we are growing to truly love the potential (and more especially, the RETURNS) from Lead Ads – nothing is perfect. There are some potential problems, either real or ones we\u2019re anticipating. Here\u2019s what on our radar:<\/p>\n\n\n\n
Lead quality<\/strong><\/h3>\n\n\n\nYou\u2019d be foolish not to consider the angles here.<\/p>\n\n\n\n
- First of all, can you be sure that the prefilled information pulled from their Facebook profiles is up-to-date? Are these primary email addresses? Writing this blog inspired me to check my personal profile – and I discovered that it\u2019s an old address which I dumped ages ago – partly because I was getting too many FB notifications!<\/li>
- Plus, is it possible for this process to be too easy? A lead is submitted with two easy clicks, no typing necessary. This makes it more likely that some will submit information by mistake \u2014 or they\u2019ll simply forget doing it in the first place. By not going to your website, their only exposure to you may be the lead ad. Will they recognize you when they get your email? Will they remember your lead ad and your offer? Or will they simply assume your message is spam?<\/li><\/ul>\n\n\n\n
Reduced Traffic<\/strong><\/h3>\n\n\n\nReducing traffic to your primary Landing Page. Landing page traffic is the most valuable audience you can target. They\u2019ve made the effort to come and visit (it\u2019s true – a lot of this traffic comes from Facebook anyway). But lead ads skip sending people to your website. This is a big issue as it means that you get no value from the people that clicked your ad and then didn’t convert. For example you can\u2019t create a custom audience of people who clicked the link but didn\u2019t convert to use in subsequent retargeting campaigns where you reframe your offer in the hope that it will lead to conversion the second time round, or the third, etc…<\/p>\n\n\n\n
Familiarity and Credibility<\/strong><\/h3>\n\n\n\nLead building is one of the most critical components of your Sales Funnel – we all know that. Without Leads you can\u2019t convert, without conversions you don\u2019t make sales. And without sales, its pretty pointless being in business, isn\u2019t it?<\/p>\n\n\n\n
Another failure of Lead Ads is that they don\u2019t develop the same level of familiarity<\/b> with your leads. Link Ads take prospects straight to your Landing Page – and while they may not convert immediately, they do hit a branded page and have the opportunity to engage with you and learn who you are – you\u2019re no longer that stranger riding into town. With lead ads the amount of space you have to make an impression on cold leads is drastically reduced (video lead ads may help here but we don’t have access to these yet and, despite its effectiveness, video marketing is still a major obstacle for many marketers).<\/p>\n\n\n\nPrivacy Policies and Disclaimers!?<\/strong><\/h3>\n\n\n\nYup, nobody liks terms and conditions, but many marketers have been shocked to find out that when setting up their first lead ad they can get nearly all the way through the process only to find that right at the end they are asked for a link to their website privacy policy.<\/p>\n\n\n\n
Many small businesses, online retailers, solopreneurs, tradesmen and hundreds of other advertisers simply won\u2019t have this information. They should<\/em>, but let\u2019s be real here. Do you have a link to your website\u2019s privacy policy and disclaimer?<\/p>\n\n\n\nIf your website uses WordPress then luckily we\u2019ve got you covered. You can download the plugin we\u2019ve created here<\/a><\/strong> and upload it to your website. By completing a few simple fields you can have your own privacy policy and terms of service live in just minutes. Pretty cool hey?<\/p>\n\n\n\nBUT STILL\u2026.<\/b><\/h3>\n\n\n\n
At some point you’re going to need to send your new leads to your website or to a landing page.<\/p>\n\n\n\n
You may have heard cries from marketers that landing pages are dead. That lead ads are now the only thing you need. But this is simply not true<\/p>\n\n\n\n
A common mistake that Marketers make is falling into the trap of endlessly building lists and neglecting the other parts of their funnels. Even if you’re generating thousands of leads via Lead Ads you’ll still at some point need a great landing page, and a variety of lead capture and funneling tools\u2026.<\/p>\n\n\n\n
I could give you some appalling screenshots of Landing pages from marketers that have sunk into the addiction of list-building and forgotten everything else\u2026 believe me their conversion rates are\u2026 NOT exciting.<\/p>\n\n\n\n
I\u2019ll just say that i nearly made the same mistake; when we first started using Lead Ads i was so hypnotised by watching my list grow that I woke one day and realised our main landing page was a month out of date!<\/p>\n\n\n\n
DON\u2019T DO IT!<\/b><\/p>\n\n\n\n
You still need a landing page to capture leads when they arrive on your site. You can do this the hard way and spend endless hours manually building an awesome page, or just use Wishloop<\/a> to make the whole thing effortless.<\/p>\n\n\n\nBut thats not enough – leads are so important to the success of any business that why aren’t all of your webpages being used as lead generators. You could also give Wishloop a try<\/a> for this (its completely free to test out for 14 days).<\/p>\n\n\n\nAnd finally\u2026.<\/strong><\/p>\n\n\n\nTHE UGLY<\/h2>\n\n\n\n
The one MASSIVE drawback we\u2019ve found is that you cannot connect the leads generated through FB Lead ads directly into your existing Autoresponder.<\/p>\n\n\n\n
So Facebook, you\u2019re telling me that that every single day I\u2019ll need to download this list and upload the new leads to my autoresponder? But what if I want to send an immediate email to every new signup welcoming them to my list and also deliver some instant value, over deliver to the lead and cement a positive first impression of my brand?<\/em><\/p>\n\n\n\nThis is an incredible oversight by Facebook. We tried to get around it a thousand different ways but there simply is no way to do it without specialist software.<\/p>\n\n\n\n
Frustrating?<\/strong><\/p>\n\n\n\nVERY<\/strong><\/p>\n\n\n\nDoubling up on all those mailouts; duplications across lists – unsubscribers because your leads are also<\/i> getting frustrated\u2026.<\/p>\n\n\n\n
This is not good for business<\/p>\n\n\n\n
Thankfully, after a LOT of searching, we\u2019ve found the solution<\/b> – We\u2019re still in the early days of using it but the results so far have been awesome – I\u2019ve gone from spending several hours a week simply extracting and sorting the Leads generated from FB Lead ads to never having to worry about this again<\/a><\/strong>…<\/p>\n\n\n\nAnd thats really why I wrote this post, because i\u2019m suddenly got some time on my hands! I suggest you give it a try if you want to cut the ugly part straight out of FB Lead Generation!<\/p>\n\n\n\n
So –<\/p>\n\n\n\n
A FEW TAKEAWAYS<\/h2>\n\n\n\n
1) Lead ads are a brilliant addition to your marketing<\/strong> – they remove a lot of the traditional friction points with FB Ads, especially for mobile users<\/p>\n\n\n\n2) They’re especially useful when used with audiences who already know you<\/strong> – especially your retargeting list. This helps avoid the branding and familiarity issues mentioned above<\/p>\n\n\n\n3) They need to be used alongside Link ads – <\/strong>which are critical for building authority & trust through content – using Lead Ads alone will result in a drop in traffic to your Landing Page<\/p>\n\n\n\n
<\/figure><\/div>\n\n\n\nBasically – Lead Ads can be an AWESOME way to generate leads from FACEBOOK<\/p>\n\n\n\n
Why?<\/b><\/h3>\n\n\n\n- The user doesn\u2019t leave Facebook.<\/strong> If a user doesn\u2019t want to interrupt their news feed experience, that\u2019s fine! They stay where they are.<\/li>
- Reduced friction via auto-filled forms.<\/strong> Users no longer need to take the time to enter their name and email through forms. Facebook auto-fills this information for them (though you can also ask custom questions that won\u2019t be auto-filled). This significantly improves the user experience and increases the chances of a lead.<\/li>
- Guaranteed mobile friendliness.<\/strong> You no longer need to worry about the mobile friendliness of your website. Everything is completed within Facebook.<\/li>
- Load times are eliminated.<\/strong> You won\u2019t lose leads now as they wait for your website to load. This continues a trend of Facebook looking to keep users on the platform, following the \u201cBuy\u201d button and Instant Articles.<\/li>
- Gives you the primary email address associated with the user\u2019s Facebook account.<\/strong> While the end user can edit the pre-filled information if they wish, the defaults automatically populated by Facebook almost guarantee that marketers will be receiving an email address that is actually regularly monitored.<\/li><\/ol>\n\n\n\n
All this makes it far more convenient for those inherently lazy viewers (aren\u2019t we all) to convert into leads. It\u2019s good for users \u2014 even better for marketers!<\/p>\n\n\n\n
And it\u2019s getting better<\/p>\n\n\n\n
As a (relatively) new development of Facebook, the world of lead ads is changing pretty rapidly – and depending when you\u2019re reading this, will almost certainly have changed again – so heres some recent good news!<\/p>\n\n\n\n
Desktop placement.<\/b><\/h3>\n\n\n\n
In the beginning, Lead ads were rolled out with the idea of improving conversion rates from mobile devices. That was an existing weakness of standard ads in that many devices couldn\u2019t access links to landing pages, or the landing pages were not mobile responsive (a cardinal sin with many marketers unwittingly throwing their mobile leads away).<\/p>\n\n\n\n
Lead Ads solves this problem. In fact they have proven so effective that they are currently being rolled out to desktop applications too.<\/p>\n\n\n\n
If you haven’t been able to reach desktop users with lead ads, so far, give it another try!<\/p>\n\n\n\n
Video lead ads.<\/b><\/h3>\n\n\n\n
In the old days, you could add a call-to-action button within video ads. So after a user watches a video, you can instruct them to click a related link that drives them to a page on your website.<\/p>\n\n\n\n
Nice addition! The truth is they weren\u2019t incredibly effective. While the video received lots of views, there weren\u2019t enough clicks of the link to result in many conversions (in general). But being able to include a lead form instead of sending users to a landing page does change things.<\/p>\n\n\n\n
The conversion rate should increases – and aren\u2019t conversions are what we\u2019re all after?<\/b><\/p>\n\n\n\nLead forms in carousel ads.<\/b><\/h3>\n\n\n\n
Carousel ads allow advertisers to include several inked images within the same ad \u2014 Used correctly, they can be incredibly effective. They multiply the opportunities to drive traffic by including multiple links and images to pick from.<\/p>\n\n\n\n
Carousel ads are great for driving traffic \u2014 and even for conversions. But what if you could increase the conversion rate by keeping users on Facebook when they click a link?<\/p>\n\n\n\n
Well thanks to lead forms, now you can! Now when users click those image links, you have the option of having a pre-filled Facebook form pop up and the user just needs to hit the submit button.<\/p>\n\n\n\n
Results of Lead Ads<\/strong><\/h3>\n\n\n\nUnderstand that lead ads are still new – We\u2019ve been using them since they were first available.<\/p>\n\n\n\n
We\u2019ve spent spend a few thousand dollars since then – okay\u2026..<\/p>\n\n\n\n
We also acquired OVER 9,000 LEADS. And you know what that means in the long term – Leads become conversions\u2026 Conversions become sales… And if your products are right, sales become repeat customers!<\/p>\n\n\n\n
Having used Lead ads for a while now, we decided to run a full test on exactly how effective they are (but we\u2019ve got a pretty clear idea – So we’re running a long-term A\/B test. Results are due in on the 4th December, so watch the Blog for final results – but so far:<\/p>\n\n\n\n
Lead Ads: $0.52 per lead<\/p>\n\n\n\n
Link Ads: $1.13 per lead<\/p>\n\n\n\n
You work it out for yourself! But don\u2019t get too carried away just yet – Lead ads have their downside too\u2026.<\/strong><\/p>\n\n\n\nTHE BAD<\/h2>\n\n\n\n<\/figure><\/div>\n\n\n\nWhilst we are growing to truly love the potential (and more especially, the RETURNS) from Lead Ads – nothing is perfect. There are some potential problems, either real or ones we\u2019re anticipating. Here\u2019s what on our radar:<\/p>\n\n\n\n
Lead quality<\/strong><\/h3>\n\n\n\nYou\u2019d be foolish not to consider the angles here.<\/p>\n\n\n\n
- First of all, can you be sure that the prefilled information pulled from their Facebook profiles is up-to-date? Are these primary email addresses? Writing this blog inspired me to check my personal profile – and I discovered that it\u2019s an old address which I dumped ages ago – partly because I was getting too many FB notifications!<\/li>
- Plus, is it possible for this process to be too easy? A lead is submitted with two easy clicks, no typing necessary. This makes it more likely that some will submit information by mistake \u2014 or they\u2019ll simply forget doing it in the first place. By not going to your website, their only exposure to you may be the lead ad. Will they recognize you when they get your email? Will they remember your lead ad and your offer? Or will they simply assume your message is spam?<\/li><\/ul>\n\n\n\n
Reduced Traffic<\/strong><\/h3>\n\n\n\nReducing traffic to your primary Landing Page. Landing page traffic is the most valuable audience you can target. They\u2019ve made the effort to come and visit (it\u2019s true – a lot of this traffic comes from Facebook anyway). But lead ads skip sending people to your website. This is a big issue as it means that you get no value from the people that clicked your ad and then didn’t convert. For example you can\u2019t create a custom audience of people who clicked the link but didn\u2019t convert to use in subsequent retargeting campaigns where you reframe your offer in the hope that it will lead to conversion the second time round, or the third, etc…<\/p>\n\n\n\n
Familiarity and Credibility<\/strong><\/h3>\n\n\n\nLead building is one of the most critical components of your Sales Funnel – we all know that. Without Leads you can\u2019t convert, without conversions you don\u2019t make sales. And without sales, its pretty pointless being in business, isn\u2019t it?<\/p>\n\n\n\n
Another failure of Lead Ads is that they don\u2019t develop the same level of familiarity<\/b> with your leads. Link Ads take prospects straight to your Landing Page – and while they may not convert immediately, they do hit a branded page and have the opportunity to engage with you and learn who you are – you\u2019re no longer that stranger riding into town. With lead ads the amount of space you have to make an impression on cold leads is drastically reduced (video lead ads may help here but we don’t have access to these yet and, despite its effectiveness, video marketing is still a major obstacle for many marketers).<\/p>\n\n\n\nPrivacy Policies and Disclaimers!?<\/strong><\/h3>\n\n\n\nYup, nobody liks terms and conditions, but many marketers have been shocked to find out that when setting up their first lead ad they can get nearly all the way through the process only to find that right at the end they are asked for a link to their website privacy policy.<\/p>\n\n\n\n
Many small businesses, online retailers, solopreneurs, tradesmen and hundreds of other advertisers simply won\u2019t have this information. They should<\/em>, but let\u2019s be real here. Do you have a link to your website\u2019s privacy policy and disclaimer?<\/p>\n\n\n\nIf your website uses WordPress then luckily we\u2019ve got you covered. You can download the plugin we\u2019ve created here<\/a><\/strong> and upload it to your website. By completing a few simple fields you can have your own privacy policy and terms of service live in just minutes. Pretty cool hey?<\/p>\n\n\n\nBUT STILL\u2026.<\/b><\/h3>\n\n\n\n
At some point you’re going to need to send your new leads to your website or to a landing page.<\/p>\n\n\n\n
You may have heard cries from marketers that landing pages are dead. That lead ads are now the only thing you need. But this is simply not true<\/p>\n\n\n\n
A common mistake that Marketers make is falling into the trap of endlessly building lists and neglecting the other parts of their funnels. Even if you’re generating thousands of leads via Lead Ads you’ll still at some point need a great landing page, and a variety of lead capture and funneling tools\u2026.<\/p>\n\n\n\n
I could give you some appalling screenshots of Landing pages from marketers that have sunk into the addiction of list-building and forgotten everything else\u2026 believe me their conversion rates are\u2026 NOT exciting.<\/p>\n\n\n\n
I\u2019ll just say that i nearly made the same mistake; when we first started using Lead Ads i was so hypnotised by watching my list grow that I woke one day and realised our main landing page was a month out of date!<\/p>\n\n\n\n
DON\u2019T DO IT!<\/b><\/p>\n\n\n\n
You still need a landing page to capture leads when they arrive on your site. You can do this the hard way and spend endless hours manually building an awesome page, or just use Wishloop<\/a> to make the whole thing effortless.<\/p>\n\n\n\nBut thats not enough – leads are so important to the success of any business that why aren’t all of your webpages being used as lead generators. You could also give Wishloop a try<\/a> for this (its completely free to test out for 14 days).<\/p>\n\n\n\nAnd finally\u2026.<\/strong><\/p>\n\n\n\nTHE UGLY<\/h2>\n\n\n\n
The one MASSIVE drawback we\u2019ve found is that you cannot connect the leads generated through FB Lead ads directly into your existing Autoresponder.<\/p>\n\n\n\n
So Facebook, you\u2019re telling me that that every single day I\u2019ll need to download this list and upload the new leads to my autoresponder? But what if I want to send an immediate email to every new signup welcoming them to my list and also deliver some instant value, over deliver to the lead and cement a positive first impression of my brand?<\/em><\/p>\n\n\n\nThis is an incredible oversight by Facebook. We tried to get around it a thousand different ways but there simply is no way to do it without specialist software.<\/p>\n\n\n\n
Frustrating?<\/strong><\/p>\n\n\n\nVERY<\/strong><\/p>\n\n\n\nDoubling up on all those mailouts; duplications across lists – unsubscribers because your leads are also<\/i> getting frustrated\u2026.<\/p>\n\n\n\n
This is not good for business<\/p>\n\n\n\n
Thankfully, after a LOT of searching, we\u2019ve found the solution<\/b> – We\u2019re still in the early days of using it but the results so far have been awesome – I\u2019ve gone from spending several hours a week simply extracting and sorting the Leads generated from FB Lead ads to never having to worry about this again<\/a><\/strong>…<\/p>\n\n\n\nAnd thats really why I wrote this post, because i\u2019m suddenly got some time on my hands! I suggest you give it a try if you want to cut the ugly part straight out of FB Lead Generation!<\/p>\n\n\n\n
So –<\/p>\n\n\n\n
A FEW TAKEAWAYS<\/h2>\n\n\n\n
1) Lead ads are a brilliant addition to your marketing<\/strong> – they remove a lot of the traditional friction points with FB Ads, especially for mobile users<\/p>\n\n\n\n2) They’re especially useful when used with audiences who already know you<\/strong> – especially your retargeting list. This helps avoid the branding and familiarity issues mentioned above<\/p>\n\n\n\n3) They need to be used alongside Link ads – <\/strong>which are critical for building authority & trust through content – using Lead Ads alone will result in a drop in traffic to your Landing Page<\/p>\n\n\n\n
All this makes it far more convenient for those inherently lazy viewers (aren\u2019t we all) to convert into leads. It\u2019s good for users \u2014 even better for marketers!<\/p>\n\n\n\n
And it\u2019s getting better<\/p>\n\n\n\n
As a (relatively) new development of Facebook, the world of lead ads is changing pretty rapidly – and depending when you\u2019re reading this, will almost certainly have changed again – so heres some recent good news!<\/p>\n\n\n\n
Desktop placement.<\/b><\/h3>\n\n\n\n
In the beginning, Lead ads were rolled out with the idea of improving conversion rates from mobile devices. That was an existing weakness of standard ads in that many devices couldn\u2019t access links to landing pages, or the landing pages were not mobile responsive (a cardinal sin with many marketers unwittingly throwing their mobile leads away).<\/p>\n\n\n\n
Lead Ads solves this problem. In fact they have proven so effective that they are currently being rolled out to desktop applications too.<\/p>\n\n\n\n
If you haven’t been able to reach desktop users with lead ads, so far, give it another try!<\/p>\n\n\n\n
Video lead ads.<\/b><\/h3>\n\n\n\n
In the old days, you could add a call-to-action button within video ads. So after a user watches a video, you can instruct them to click a related link that drives them to a page on your website.<\/p>\n\n\n\n
Nice addition! The truth is they weren\u2019t incredibly effective. While the video received lots of views, there weren\u2019t enough clicks of the link to result in many conversions (in general). But being able to include a lead form instead of sending users to a landing page does change things.<\/p>\n\n\n\n
The conversion rate should increases – and aren\u2019t conversions are what we\u2019re all after?<\/b><\/p>\n\n\n\nLead forms in carousel ads.<\/b><\/h3>\n\n\n\n
Carousel ads allow advertisers to include several inked images within the same ad \u2014 Used correctly, they can be incredibly effective. They multiply the opportunities to drive traffic by including multiple links and images to pick from.<\/p>\n\n\n\n
Carousel ads are great for driving traffic \u2014 and even for conversions. But what if you could increase the conversion rate by keeping users on Facebook when they click a link?<\/p>\n\n\n\n
Well thanks to lead forms, now you can! Now when users click those image links, you have the option of having a pre-filled Facebook form pop up and the user just needs to hit the submit button.<\/p>\n\n\n\n
Results of Lead Ads<\/strong><\/h3>\n\n\n\nUnderstand that lead ads are still new – We\u2019ve been using them since they were first available.<\/p>\n\n\n\n
We\u2019ve spent spend a few thousand dollars since then – okay\u2026..<\/p>\n\n\n\n
We also acquired OVER 9,000 LEADS. And you know what that means in the long term – Leads become conversions\u2026 Conversions become sales… And if your products are right, sales become repeat customers!<\/p>\n\n\n\n
Having used Lead ads for a while now, we decided to run a full test on exactly how effective they are (but we\u2019ve got a pretty clear idea – So we’re running a long-term A\/B test. Results are due in on the 4th December, so watch the Blog for final results – but so far:<\/p>\n\n\n\n
Lead Ads: $0.52 per lead<\/p>\n\n\n\n
Link Ads: $1.13 per lead<\/p>\n\n\n\n
You work it out for yourself! But don\u2019t get too carried away just yet – Lead ads have their downside too\u2026.<\/strong><\/p>\n\n\n\nTHE BAD<\/h2>\n\n\n\n<\/figure><\/div>\n\n\n\nWhilst we are growing to truly love the potential (and more especially, the RETURNS) from Lead Ads – nothing is perfect. There are some potential problems, either real or ones we\u2019re anticipating. Here\u2019s what on our radar:<\/p>\n\n\n\n
Lead quality<\/strong><\/h3>\n\n\n\nYou\u2019d be foolish not to consider the angles here.<\/p>\n\n\n\n
- First of all, can you be sure that the prefilled information pulled from their Facebook profiles is up-to-date? Are these primary email addresses? Writing this blog inspired me to check my personal profile – and I discovered that it\u2019s an old address which I dumped ages ago – partly because I was getting too many FB notifications!<\/li>
- Plus, is it possible for this process to be too easy? A lead is submitted with two easy clicks, no typing necessary. This makes it more likely that some will submit information by mistake \u2014 or they\u2019ll simply forget doing it in the first place. By not going to your website, their only exposure to you may be the lead ad. Will they recognize you when they get your email? Will they remember your lead ad and your offer? Or will they simply assume your message is spam?<\/li><\/ul>\n\n\n\n
Reduced Traffic<\/strong><\/h3>\n\n\n\nReducing traffic to your primary Landing Page. Landing page traffic is the most valuable audience you can target. They\u2019ve made the effort to come and visit (it\u2019s true – a lot of this traffic comes from Facebook anyway). But lead ads skip sending people to your website. This is a big issue as it means that you get no value from the people that clicked your ad and then didn’t convert. For example you can\u2019t create a custom audience of people who clicked the link but didn\u2019t convert to use in subsequent retargeting campaigns where you reframe your offer in the hope that it will lead to conversion the second time round, or the third, etc…<\/p>\n\n\n\n
Familiarity and Credibility<\/strong><\/h3>\n\n\n\nLead building is one of the most critical components of your Sales Funnel – we all know that. Without Leads you can\u2019t convert, without conversions you don\u2019t make sales. And without sales, its pretty pointless being in business, isn\u2019t it?<\/p>\n\n\n\n
Another failure of Lead Ads is that they don\u2019t develop the same level of familiarity<\/b> with your leads. Link Ads take prospects straight to your Landing Page – and while they may not convert immediately, they do hit a branded page and have the opportunity to engage with you and learn who you are – you\u2019re no longer that stranger riding into town. With lead ads the amount of space you have to make an impression on cold leads is drastically reduced (video lead ads may help here but we don’t have access to these yet and, despite its effectiveness, video marketing is still a major obstacle for many marketers).<\/p>\n\n\n\nPrivacy Policies and Disclaimers!?<\/strong><\/h3>\n\n\n\nYup, nobody liks terms and conditions, but many marketers have been shocked to find out that when setting up their first lead ad they can get nearly all the way through the process only to find that right at the end they are asked for a link to their website privacy policy.<\/p>\n\n\n\n
Many small businesses, online retailers, solopreneurs, tradesmen and hundreds of other advertisers simply won\u2019t have this information. They should<\/em>, but let\u2019s be real here. Do you have a link to your website\u2019s privacy policy and disclaimer?<\/p>\n\n\n\nIf your website uses WordPress then luckily we\u2019ve got you covered. You can download the plugin we\u2019ve created here<\/a><\/strong> and upload it to your website. By completing a few simple fields you can have your own privacy policy and terms of service live in just minutes. Pretty cool hey?<\/p>\n\n\n\nBUT STILL\u2026.<\/b><\/h3>\n\n\n\n
At some point you’re going to need to send your new leads to your website or to a landing page.<\/p>\n\n\n\n
You may have heard cries from marketers that landing pages are dead. That lead ads are now the only thing you need. But this is simply not true<\/p>\n\n\n\n
A common mistake that Marketers make is falling into the trap of endlessly building lists and neglecting the other parts of their funnels. Even if you’re generating thousands of leads via Lead Ads you’ll still at some point need a great landing page, and a variety of lead capture and funneling tools\u2026.<\/p>\n\n\n\n
I could give you some appalling screenshots of Landing pages from marketers that have sunk into the addiction of list-building and forgotten everything else\u2026 believe me their conversion rates are\u2026 NOT exciting.<\/p>\n\n\n\n
I\u2019ll just say that i nearly made the same mistake; when we first started using Lead Ads i was so hypnotised by watching my list grow that I woke one day and realised our main landing page was a month out of date!<\/p>\n\n\n\n
DON\u2019T DO IT!<\/b><\/p>\n\n\n\n
You still need a landing page to capture leads when they arrive on your site. You can do this the hard way and spend endless hours manually building an awesome page, or just use Wishloop<\/a> to make the whole thing effortless.<\/p>\n\n\n\nBut thats not enough – leads are so important to the success of any business that why aren’t all of your webpages being used as lead generators. You could also give Wishloop a try<\/a> for this (its completely free to test out for 14 days).<\/p>\n\n\n\nAnd finally\u2026.<\/strong><\/p>\n\n\n\nTHE UGLY<\/h2>\n\n\n\n
The one MASSIVE drawback we\u2019ve found is that you cannot connect the leads generated through FB Lead ads directly into your existing Autoresponder.<\/p>\n\n\n\n
So Facebook, you\u2019re telling me that that every single day I\u2019ll need to download this list and upload the new leads to my autoresponder? But what if I want to send an immediate email to every new signup welcoming them to my list and also deliver some instant value, over deliver to the lead and cement a positive first impression of my brand?<\/em><\/p>\n\n\n\nThis is an incredible oversight by Facebook. We tried to get around it a thousand different ways but there simply is no way to do it without specialist software.<\/p>\n\n\n\n
Frustrating?<\/strong><\/p>\n\n\n\nVERY<\/strong><\/p>\n\n\n\nDoubling up on all those mailouts; duplications across lists – unsubscribers because your leads are also<\/i> getting frustrated\u2026.<\/p>\n\n\n\n
This is not good for business<\/p>\n\n\n\n
Thankfully, after a LOT of searching, we\u2019ve found the solution<\/b> – We\u2019re still in the early days of using it but the results so far have been awesome – I\u2019ve gone from spending several hours a week simply extracting and sorting the Leads generated from FB Lead ads to never having to worry about this again<\/a><\/strong>…<\/p>\n\n\n\nAnd thats really why I wrote this post, because i\u2019m suddenly got some time on my hands! I suggest you give it a try if you want to cut the ugly part straight out of FB Lead Generation!<\/p>\n\n\n\n
So –<\/p>\n\n\n\n
A FEW TAKEAWAYS<\/h2>\n\n\n\n
1) Lead ads are a brilliant addition to your marketing<\/strong> – they remove a lot of the traditional friction points with FB Ads, especially for mobile users<\/p>\n\n\n\n2) They’re especially useful when used with audiences who already know you<\/strong> – especially your retargeting list. This helps avoid the branding and familiarity issues mentioned above<\/p>\n\n\n\n3) They need to be used alongside Link ads – <\/strong>which are critical for building authority & trust through content – using Lead Ads alone will result in a drop in traffic to your Landing Page<\/p>\n\n\n\n
THE BAD<\/h2>\n\n\n\n<\/figure><\/div>\n\n\n\nWhilst we are growing to truly love the potential (and more especially, the RETURNS) from Lead Ads – nothing is perfect. There are some potential problems, either real or ones we\u2019re anticipating. Here\u2019s what on our radar:<\/p>\n\n\n\n
Lead quality<\/strong><\/h3>\n\n\n\nYou\u2019d be foolish not to consider the angles here.<\/p>\n\n\n\n
- First of all, can you be sure that the prefilled information pulled from their Facebook profiles is up-to-date? Are these primary email addresses? Writing this blog inspired me to check my personal profile – and I discovered that it\u2019s an old address which I dumped ages ago – partly because I was getting too many FB notifications!<\/li>
- Plus, is it possible for this process to be too easy? A lead is submitted with two easy clicks, no typing necessary. This makes it more likely that some will submit information by mistake \u2014 or they\u2019ll simply forget doing it in the first place. By not going to your website, their only exposure to you may be the lead ad. Will they recognize you when they get your email? Will they remember your lead ad and your offer? Or will they simply assume your message is spam?<\/li><\/ul>\n\n\n\n
Reduced Traffic<\/strong><\/h3>\n\n\n\nReducing traffic to your primary Landing Page. Landing page traffic is the most valuable audience you can target. They\u2019ve made the effort to come and visit (it\u2019s true – a lot of this traffic comes from Facebook anyway). But lead ads skip sending people to your website. This is a big issue as it means that you get no value from the people that clicked your ad and then didn’t convert. For example you can\u2019t create a custom audience of people who clicked the link but didn\u2019t convert to use in subsequent retargeting campaigns where you reframe your offer in the hope that it will lead to conversion the second time round, or the third, etc…<\/p>\n\n\n\n
Familiarity and Credibility<\/strong><\/h3>\n\n\n\nLead building is one of the most critical components of your Sales Funnel – we all know that. Without Leads you can\u2019t convert, without conversions you don\u2019t make sales. And without sales, its pretty pointless being in business, isn\u2019t it?<\/p>\n\n\n\n
Another failure of Lead Ads is that they don\u2019t develop the same level of familiarity<\/b> with your leads. Link Ads take prospects straight to your Landing Page – and while they may not convert immediately, they do hit a branded page and have the opportunity to engage with you and learn who you are – you\u2019re no longer that stranger riding into town. With lead ads the amount of space you have to make an impression on cold leads is drastically reduced (video lead ads may help here but we don’t have access to these yet and, despite its effectiveness, video marketing is still a major obstacle for many marketers).<\/p>\n\n\n\nPrivacy Policies and Disclaimers!?<\/strong><\/h3>\n\n\n\nYup, nobody liks terms and conditions, but many marketers have been shocked to find out that when setting up their first lead ad they can get nearly all the way through the process only to find that right at the end they are asked for a link to their website privacy policy.<\/p>\n\n\n\n
Many small businesses, online retailers, solopreneurs, tradesmen and hundreds of other advertisers simply won\u2019t have this information. They should<\/em>, but let\u2019s be real here. Do you have a link to your website\u2019s privacy policy and disclaimer?<\/p>\n\n\n\nIf your website uses WordPress then luckily we\u2019ve got you covered. You can download the plugin we\u2019ve created here<\/a><\/strong> and upload it to your website. By completing a few simple fields you can have your own privacy policy and terms of service live in just minutes. Pretty cool hey?<\/p>\n\n\n\nBUT STILL\u2026.<\/b><\/h3>\n\n\n\n
At some point you’re going to need to send your new leads to your website or to a landing page.<\/p>\n\n\n\n
You may have heard cries from marketers that landing pages are dead. That lead ads are now the only thing you need. But this is simply not true<\/p>\n\n\n\n
A common mistake that Marketers make is falling into the trap of endlessly building lists and neglecting the other parts of their funnels. Even if you’re generating thousands of leads via Lead Ads you’ll still at some point need a great landing page, and a variety of lead capture and funneling tools\u2026.<\/p>\n\n\n\n
I could give you some appalling screenshots of Landing pages from marketers that have sunk into the addiction of list-building and forgotten everything else\u2026 believe me their conversion rates are\u2026 NOT exciting.<\/p>\n\n\n\n
I\u2019ll just say that i nearly made the same mistake; when we first started using Lead Ads i was so hypnotised by watching my list grow that I woke one day and realised our main landing page was a month out of date!<\/p>\n\n\n\n
DON\u2019T DO IT!<\/b><\/p>\n\n\n\n
You still need a landing page to capture leads when they arrive on your site. You can do this the hard way and spend endless hours manually building an awesome page, or just use Wishloop<\/a> to make the whole thing effortless.<\/p>\n\n\n\nBut thats not enough – leads are so important to the success of any business that why aren’t all of your webpages being used as lead generators. You could also give Wishloop a try<\/a> for this (its completely free to test out for 14 days).<\/p>\n\n\n\nAnd finally\u2026.<\/strong><\/p>\n\n\n\nTHE UGLY<\/h2>\n\n\n\n
The one MASSIVE drawback we\u2019ve found is that you cannot connect the leads generated through FB Lead ads directly into your existing Autoresponder.<\/p>\n\n\n\n
So Facebook, you\u2019re telling me that that every single day I\u2019ll need to download this list and upload the new leads to my autoresponder? But what if I want to send an immediate email to every new signup welcoming them to my list and also deliver some instant value, over deliver to the lead and cement a positive first impression of my brand?<\/em><\/p>\n\n\n\nThis is an incredible oversight by Facebook. We tried to get around it a thousand different ways but there simply is no way to do it without specialist software.<\/p>\n\n\n\n
Frustrating?<\/strong><\/p>\n\n\n\nVERY<\/strong><\/p>\n\n\n\nDoubling up on all those mailouts; duplications across lists – unsubscribers because your leads are also<\/i> getting frustrated\u2026.<\/p>\n\n\n\n
This is not good for business<\/p>\n\n\n\n
Thankfully, after a LOT of searching, we\u2019ve found the solution<\/b> – We\u2019re still in the early days of using it but the results so far have been awesome – I\u2019ve gone from spending several hours a week simply extracting and sorting the Leads generated from FB Lead ads to never having to worry about this again<\/a><\/strong>…<\/p>\n\n\n\nAnd thats really why I wrote this post, because i\u2019m suddenly got some time on my hands! I suggest you give it a try if you want to cut the ugly part straight out of FB Lead Generation!<\/p>\n\n\n\n
So –<\/p>\n\n\n\n
A FEW TAKEAWAYS<\/h2>\n\n\n\n
1) Lead ads are a brilliant addition to your marketing<\/strong> – they remove a lot of the traditional friction points with FB Ads, especially for mobile users<\/p>\n\n\n\n2) They’re especially useful when used with audiences who already know you<\/strong> – especially your retargeting list. This helps avoid the branding and familiarity issues mentioned above<\/p>\n\n\n\n3) They need to be used alongside Link ads – <\/strong>which are critical for building authority & trust through content – using Lead Ads alone will result in a drop in traffic to your Landing Page<\/p>\n\n\n\n
<\/figure><\/div>\n\n\n\nWhilst we are growing to truly love the potential (and more especially, the RETURNS) from Lead Ads – nothing is perfect. There are some potential problems, either real or ones we\u2019re anticipating. Here\u2019s what on our radar:<\/p>\n\n\n\n
Lead quality<\/strong><\/h3>\n\n\n\nYou\u2019d be foolish not to consider the angles here.<\/p>\n\n\n\n
- First of all, can you be sure that the prefilled information pulled from their Facebook profiles is up-to-date? Are these primary email addresses? Writing this blog inspired me to check my personal profile – and I discovered that it\u2019s an old address which I dumped ages ago – partly because I was getting too many FB notifications!<\/li>
- Plus, is it possible for this process to be too easy? A lead is submitted with two easy clicks, no typing necessary. This makes it more likely that some will submit information by mistake \u2014 or they\u2019ll simply forget doing it in the first place. By not going to your website, their only exposure to you may be the lead ad. Will they recognize you when they get your email? Will they remember your lead ad and your offer? Or will they simply assume your message is spam?<\/li><\/ul>\n\n\n\n
Reduced Traffic<\/strong><\/h3>\n\n\n\nReducing traffic to your primary Landing Page. Landing page traffic is the most valuable audience you can target. They\u2019ve made the effort to come and visit (it\u2019s true – a lot of this traffic comes from Facebook anyway). But lead ads skip sending people to your website. This is a big issue as it means that you get no value from the people that clicked your ad and then didn’t convert. For example you can\u2019t create a custom audience of people who clicked the link but didn\u2019t convert to use in subsequent retargeting campaigns where you reframe your offer in the hope that it will lead to conversion the second time round, or the third, etc…<\/p>\n\n\n\n
Familiarity and Credibility<\/strong><\/h3>\n\n\n\nLead building is one of the most critical components of your Sales Funnel – we all know that. Without Leads you can\u2019t convert, without conversions you don\u2019t make sales. And without sales, its pretty pointless being in business, isn\u2019t it?<\/p>\n\n\n\n
Another failure of Lead Ads is that they don\u2019t develop the same level of familiarity<\/b> with your leads. Link Ads take prospects straight to your Landing Page – and while they may not convert immediately, they do hit a branded page and have the opportunity to engage with you and learn who you are – you\u2019re no longer that stranger riding into town. With lead ads the amount of space you have to make an impression on cold leads is drastically reduced (video lead ads may help here but we don’t have access to these yet and, despite its effectiveness, video marketing is still a major obstacle for many marketers).<\/p>\n\n\n\nPrivacy Policies and Disclaimers!?<\/strong><\/h3>\n\n\n\nYup, nobody liks terms and conditions, but many marketers have been shocked to find out that when setting up their first lead ad they can get nearly all the way through the process only to find that right at the end they are asked for a link to their website privacy policy.<\/p>\n\n\n\n
Many small businesses, online retailers, solopreneurs, tradesmen and hundreds of other advertisers simply won\u2019t have this information. They should<\/em>, but let\u2019s be real here. Do you have a link to your website\u2019s privacy policy and disclaimer?<\/p>\n\n\n\nIf your website uses WordPress then luckily we\u2019ve got you covered. You can download the plugin we\u2019ve created here<\/a><\/strong> and upload it to your website. By completing a few simple fields you can have your own privacy policy and terms of service live in just minutes. Pretty cool hey?<\/p>\n\n\n\nBUT STILL\u2026.<\/b><\/h3>\n\n\n\n
At some point you’re going to need to send your new leads to your website or to a landing page.<\/p>\n\n\n\n
You may have heard cries from marketers that landing pages are dead. That lead ads are now the only thing you need. But this is simply not true<\/p>\n\n\n\n
A common mistake that Marketers make is falling into the trap of endlessly building lists and neglecting the other parts of their funnels. Even if you’re generating thousands of leads via Lead Ads you’ll still at some point need a great landing page, and a variety of lead capture and funneling tools\u2026.<\/p>\n\n\n\n
I could give you some appalling screenshots of Landing pages from marketers that have sunk into the addiction of list-building and forgotten everything else\u2026 believe me their conversion rates are\u2026 NOT exciting.<\/p>\n\n\n\n
I\u2019ll just say that i nearly made the same mistake; when we first started using Lead Ads i was so hypnotised by watching my list grow that I woke one day and realised our main landing page was a month out of date!<\/p>\n\n\n\n
DON\u2019T DO IT!<\/b><\/p>\n\n\n\n
You still need a landing page to capture leads when they arrive on your site. You can do this the hard way and spend endless hours manually building an awesome page, or just use Wishloop<\/a> to make the whole thing effortless.<\/p>\n\n\n\nBut thats not enough – leads are so important to the success of any business that why aren’t all of your webpages being used as lead generators. You could also give Wishloop a try<\/a> for this (its completely free to test out for 14 days).<\/p>\n\n\n\nAnd finally\u2026.<\/strong><\/p>\n\n\n\nTHE UGLY<\/h2>\n\n\n\n
The one MASSIVE drawback we\u2019ve found is that you cannot connect the leads generated through FB Lead ads directly into your existing Autoresponder.<\/p>\n\n\n\n
So Facebook, you\u2019re telling me that that every single day I\u2019ll need to download this list and upload the new leads to my autoresponder? But what if I want to send an immediate email to every new signup welcoming them to my list and also deliver some instant value, over deliver to the lead and cement a positive first impression of my brand?<\/em><\/p>\n\n\n\nThis is an incredible oversight by Facebook. We tried to get around it a thousand different ways but there simply is no way to do it without specialist software.<\/p>\n\n\n\n
Frustrating?<\/strong><\/p>\n\n\n\nVERY<\/strong><\/p>\n\n\n\nDoubling up on all those mailouts; duplications across lists – unsubscribers because your leads are also<\/i> getting frustrated\u2026.<\/p>\n\n\n\n
This is not good for business<\/p>\n\n\n\n
Thankfully, after a LOT of searching, we\u2019ve found the solution<\/b> – We\u2019re still in the early days of using it but the results so far have been awesome – I\u2019ve gone from spending several hours a week simply extracting and sorting the Leads generated from FB Lead ads to never having to worry about this again<\/a><\/strong>…<\/p>\n\n\n\nAnd thats really why I wrote this post, because i\u2019m suddenly got some time on my hands! I suggest you give it a try if you want to cut the ugly part straight out of FB Lead Generation!<\/p>\n\n\n\n
So –<\/p>\n\n\n\n
A FEW TAKEAWAYS<\/h2>\n\n\n\n
1) Lead ads are a brilliant addition to your marketing<\/strong> – they remove a lot of the traditional friction points with FB Ads, especially for mobile users<\/p>\n\n\n\n2) They’re especially useful when used with audiences who already know you<\/strong> – especially your retargeting list. This helps avoid the branding and familiarity issues mentioned above<\/p>\n\n\n\n3) They need to be used alongside Link ads – <\/strong>which are critical for building authority & trust through content – using Lead Ads alone will result in a drop in traffic to your Landing Page<\/p>\n\n\n\n
Reduced Traffic<\/strong><\/h3>\n\n\n\nReducing traffic to your primary Landing Page. Landing page traffic is the most valuable audience you can target. They\u2019ve made the effort to come and visit (it\u2019s true – a lot of this traffic comes from Facebook anyway). But lead ads skip sending people to your website. This is a big issue as it means that you get no value from the people that clicked your ad and then didn’t convert. For example you can\u2019t create a custom audience of people who clicked the link but didn\u2019t convert to use in subsequent retargeting campaigns where you reframe your offer in the hope that it will lead to conversion the second time round, or the third, etc…<\/p>\n\n\n\n
Familiarity and Credibility<\/strong><\/h3>\n\n\n\nLead building is one of the most critical components of your Sales Funnel – we all know that. Without Leads you can\u2019t convert, without conversions you don\u2019t make sales. And without sales, its pretty pointless being in business, isn\u2019t it?<\/p>\n\n\n\n
Another failure of Lead Ads is that they don\u2019t develop the same level of familiarity<\/b> with your leads. Link Ads take prospects straight to your Landing Page – and while they may not convert immediately, they do hit a branded page and have the opportunity to engage with you and learn who you are – you\u2019re no longer that stranger riding into town. With lead ads the amount of space you have to make an impression on cold leads is drastically reduced (video lead ads may help here but we don’t have access to these yet and, despite its effectiveness, video marketing is still a major obstacle for many marketers).<\/p>\n\n\n\nPrivacy Policies and Disclaimers!?<\/strong><\/h3>\n\n\n\nYup, nobody liks terms and conditions, but many marketers have been shocked to find out that when setting up their first lead ad they can get nearly all the way through the process only to find that right at the end they are asked for a link to their website privacy policy.<\/p>\n\n\n\n
Many small businesses, online retailers, solopreneurs, tradesmen and hundreds of other advertisers simply won\u2019t have this information. They should<\/em>, but let\u2019s be real here. Do you have a link to your website\u2019s privacy policy and disclaimer?<\/p>\n\n\n\nIf your website uses WordPress then luckily we\u2019ve got you covered. You can download the plugin we\u2019ve created here<\/a><\/strong> and upload it to your website. By completing a few simple fields you can have your own privacy policy and terms of service live in just minutes. Pretty cool hey?<\/p>\n\n\n\nBUT STILL\u2026.<\/b><\/h3>\n\n\n\n
At some point you’re going to need to send your new leads to your website or to a landing page.<\/p>\n\n\n\n
You may have heard cries from marketers that landing pages are dead. That lead ads are now the only thing you need. But this is simply not true<\/p>\n\n\n\n
A common mistake that Marketers make is falling into the trap of endlessly building lists and neglecting the other parts of their funnels. Even if you’re generating thousands of leads via Lead Ads you’ll still at some point need a great landing page, and a variety of lead capture and funneling tools\u2026.<\/p>\n\n\n\n
I could give you some appalling screenshots of Landing pages from marketers that have sunk into the addiction of list-building and forgotten everything else\u2026 believe me their conversion rates are\u2026 NOT exciting.<\/p>\n\n\n\n
I\u2019ll just say that i nearly made the same mistake; when we first started using Lead Ads i was so hypnotised by watching my list grow that I woke one day and realised our main landing page was a month out of date!<\/p>\n\n\n\n
DON\u2019T DO IT!<\/b><\/p>\n\n\n\n
You still need a landing page to capture leads when they arrive on your site. You can do this the hard way and spend endless hours manually building an awesome page, or just use Wishloop<\/a> to make the whole thing effortless.<\/p>\n\n\n\nBut thats not enough – leads are so important to the success of any business that why aren’t all of your webpages being used as lead generators. You could also give Wishloop a try<\/a> for this (its completely free to test out for 14 days).<\/p>\n\n\n\nAnd finally\u2026.<\/strong><\/p>\n\n\n\nTHE UGLY<\/h2>\n\n\n\n
The one MASSIVE drawback we\u2019ve found is that you cannot connect the leads generated through FB Lead ads directly into your existing Autoresponder.<\/p>\n\n\n\n
So Facebook, you\u2019re telling me that that every single day I\u2019ll need to download this list and upload the new leads to my autoresponder? But what if I want to send an immediate email to every new signup welcoming them to my list and also deliver some instant value, over deliver to the lead and cement a positive first impression of my brand?<\/em><\/p>\n\n\n\nThis is an incredible oversight by Facebook. We tried to get around it a thousand different ways but there simply is no way to do it without specialist software.<\/p>\n\n\n\n
Frustrating?<\/strong><\/p>\n\n\n\nVERY<\/strong><\/p>\n\n\n\nDoubling up on all those mailouts; duplications across lists – unsubscribers because your leads are also<\/i> getting frustrated\u2026.<\/p>\n\n\n\n
This is not good for business<\/p>\n\n\n\n
Thankfully, after a LOT of searching, we\u2019ve found the solution<\/b> – We\u2019re still in the early days of using it but the results so far have been awesome – I\u2019ve gone from spending several hours a week simply extracting and sorting the Leads generated from FB Lead ads to never having to worry about this again<\/a><\/strong>…<\/p>\n\n\n\nAnd thats really why I wrote this post, because i\u2019m suddenly got some time on my hands! I suggest you give it a try if you want to cut the ugly part straight out of FB Lead Generation!<\/p>\n\n\n\n
So –<\/p>\n\n\n\n
A FEW TAKEAWAYS<\/h2>\n\n\n\n
1) Lead ads are a brilliant addition to your marketing<\/strong> – they remove a lot of the traditional friction points with FB Ads, especially for mobile users<\/p>\n\n\n\n2) They’re especially useful when used with audiences who already know you<\/strong> – especially your retargeting list. This helps avoid the branding and familiarity issues mentioned above<\/p>\n\n\n\n3) They need to be used alongside Link ads – <\/strong>which are critical for building authority & trust through content – using Lead Ads alone will result in a drop in traffic to your Landing Page<\/p>\n\n\n\n
Lead building is one of the most critical components of your Sales Funnel – we all know that. Without Leads you can\u2019t convert, without conversions you don\u2019t make sales. And without sales, its pretty pointless being in business, isn\u2019t it?<\/p>\n\n\n\n
Another failure of Lead Ads is that they don\u2019t develop the same level of familiarity<\/b> with your leads. Link Ads take prospects straight to your Landing Page – and while they may not convert immediately, they do hit a branded page and have the opportunity to engage with you and learn who you are – you\u2019re no longer that stranger riding into town. With lead ads the amount of space you have to make an impression on cold leads is drastically reduced (video lead ads may help here but we don’t have access to these yet and, despite its effectiveness, video marketing is still a major obstacle for many marketers).<\/p>\n\n\n\n Yup, nobody liks terms and conditions, but many marketers have been shocked to find out that when setting up their first lead ad they can get nearly all the way through the process only to find that right at the end they are asked for a link to their website privacy policy.<\/p>\n\n\n\n Many small businesses, online retailers, solopreneurs, tradesmen and hundreds of other advertisers simply won\u2019t have this information. They should<\/em>, but let\u2019s be real here. Do you have a link to your website\u2019s privacy policy and disclaimer?<\/p>\n\n\n\n If your website uses WordPress then luckily we\u2019ve got you covered. You can download the plugin we\u2019ve created here<\/a><\/strong> and upload it to your website. By completing a few simple fields you can have your own privacy policy and terms of service live in just minutes. Pretty cool hey?<\/p>\n\n\n\n At some point you’re going to need to send your new leads to your website or to a landing page.<\/p>\n\n\n\n You may have heard cries from marketers that landing pages are dead. That lead ads are now the only thing you need. But this is simply not true<\/p>\n\n\n\n A common mistake that Marketers make is falling into the trap of endlessly building lists and neglecting the other parts of their funnels. Even if you’re generating thousands of leads via Lead Ads you’ll still at some point need a great landing page, and a variety of lead capture and funneling tools\u2026.<\/p>\n\n\n\n I could give you some appalling screenshots of Landing pages from marketers that have sunk into the addiction of list-building and forgotten everything else\u2026 believe me their conversion rates are\u2026 NOT exciting.<\/p>\n\n\n\n I\u2019ll just say that i nearly made the same mistake; when we first started using Lead Ads i was so hypnotised by watching my list grow that I woke one day and realised our main landing page was a month out of date!<\/p>\n\n\n\n DON\u2019T DO IT!<\/b><\/p>\n\n\n\n You still need a landing page to capture leads when they arrive on your site. You can do this the hard way and spend endless hours manually building an awesome page, or just use Wishloop<\/a> to make the whole thing effortless.<\/p>\n\n\n\n But thats not enough – leads are so important to the success of any business that why aren’t all of your webpages being used as lead generators. You could also give Wishloop a try<\/a> for this (its completely free to test out for 14 days).<\/p>\n\n\n\n And finally\u2026.<\/strong><\/p>\n\n\n\n The one MASSIVE drawback we\u2019ve found is that you cannot connect the leads generated through FB Lead ads directly into your existing Autoresponder.<\/p>\n\n\n\n So Facebook, you\u2019re telling me that that every single day I\u2019ll need to download this list and upload the new leads to my autoresponder? But what if I want to send an immediate email to every new signup welcoming them to my list and also deliver some instant value, over deliver to the lead and cement a positive first impression of my brand?<\/em><\/p>\n\n\n\n This is an incredible oversight by Facebook. We tried to get around it a thousand different ways but there simply is no way to do it without specialist software.<\/p>\n\n\n\n Frustrating?<\/strong><\/p>\n\n\n\n VERY<\/strong><\/p>\n\n\n\n Doubling up on all those mailouts; duplications across lists – unsubscribers because your leads are also<\/i> getting frustrated\u2026.<\/p>\n\n\n\n This is not good for business<\/p>\n\n\n\n Thankfully, after a LOT of searching, we\u2019ve found the solution<\/b> – We\u2019re still in the early days of using it but the results so far have been awesome – I\u2019ve gone from spending several hours a week simply extracting and sorting the Leads generated from FB Lead ads to never having to worry about this again<\/a><\/strong>…<\/p>\n\n\n\n And thats really why I wrote this post, because i\u2019m suddenly got some time on my hands! I suggest you give it a try if you want to cut the ugly part straight out of FB Lead Generation!<\/p>\n\n\n\n So –<\/p>\n\n\n\n 1) Lead ads are a brilliant addition to your marketing<\/strong> – they remove a lot of the traditional friction points with FB Ads, especially for mobile users<\/p>\n\n\n\n 2) They’re especially useful when used with audiences who already know you<\/strong> – especially your retargeting list. This helps avoid the branding and familiarity issues mentioned above<\/p>\n\n\n\n 3) They need to be used alongside Link ads – <\/strong>which are critical for building authority & trust through content – using Lead Ads alone will result in a drop in traffic to your Landing Page<\/p>\n\n\n\nPrivacy Policies and Disclaimers!?<\/strong><\/h3>\n\n\n\n
BUT STILL\u2026.<\/b><\/h3>\n\n\n\n
THE UGLY<\/h2>\n\n\n\n
A FEW TAKEAWAYS<\/h2>\n\n\n\n