Emojis for marketing – fun πŸ˜€ or fad 🧐?

Hey Wishloopers…

Its World Emoji Day (July 17th) πŸ“†

And its fair to say… emojis have well and truly taken over the world 😈

There’s no denying their popularity. 

Driven by the explosion in instant messaging they’re as much a part of everyday life as morning coffee and Netflix.  

And that even extends to business life too…

  • Blog posts
  • Facebook ads
  • Sales pages
  • Chat bots
  • Emails
  • Customer service announcements

…Heck they even have their own movie

I haven’t seen it, but I heard its πŸ’©

So what the 🀬 is going on here?

Not to be confused with the emoticon, which is simply a collection of regular punctuation : )Β  ;pΒ  Β―\_(ツ)_/Β― , emojis were originally created to express emotion, and to substitute body language and tone of voice in text-based (digital) communication.

And it worked.

A single emoji can convey emotion much more succinctly than the written word can.

Just take a look at this example 😜

Diehard Shakespeare fans should look away πŸ™ˆ

Ok… so while emojis can’t necessarily replace words, they can definitely give them that little extra oomph needed to excite, persuade, or arouse curiosity. 

They can enhance and enforce the meaning of your message… they’re the πŸ’ on top.

And they’re truly universal and inclusive…  

A grandmother from Japan can just as easily understand the complex emotion expressed by the tears of joy emoji πŸ˜‚, as a teenager in Brazil.

No language barriers here: πŸ‡―πŸ‡΅ ❀️ πŸ‡§πŸ‡·

BTW: In 2015, the Oxford Dictionary named the πŸ˜‚ Tears of Joy πŸ˜‚ emoji as the word of the year!

And whether its adding humour to a blog post; expressing irony in a social update, embarrassment, stress, shock, fear… there’s an emoji for that. πŸ™Œ

But is the 😲 really an upgrade over the simple exclamation mark (!) ?

Say it with a πŸ˜€

In business communication, emojis are often used to soften negative messages, such as rejections, requests, or complaints.

I’m sorry, your application was unsuccessful at this time. However we wish you the very best in the future πŸ™‚

But what if I told you that these little guys could also have a major impact on your click-through rates, signup rates, open rates, and general engagement levels? 

That kind of changes the game, huh? πŸ˜ƒ

In fact, I’d encourage everyone to try sprinkling a dash of emoji magic πŸ§šβ€β™€οΈ into their marketing. And throughout the whole customer journey…

Ads > Landing Page > Email followup > Customer support

If you’re a regular reader of this blog, our emails or follow us on social media you’ll have noticed we’ve already adopted this.

But is it all just a fad or a trend?  

Will the use of emojis die out or continue to grow in popularity? πŸ“‰ or πŸ“ˆ ?

I’d lean towards the latter conclusion.

And new emojis are being released all the time.

Here’s the new ones for 2020: 

The dodo is alive and kicking in 2020 😍

Using emojis in Wishloop βš‘οΈπŸŽ‰

There’s a few ways you can use emojis in Wishloop.

Here’s how the emoji selection looks in the new editor:

Simply click the emoji, to add it to your text.

It works for button text too 😍

And, in celebration of world emoji day, we’ve designed some new templates that feature emojis in creative ways.

These are all live now in the Wishloop template marketplace, so feel free to use any of these for your next campaign πŸ§‘β€πŸ’»

Generate more πŸ’΅ πŸ’΅ πŸ’΅ with these emoji themed page templates

One promotional landing page

And a special offer thank you page template

Grab email optins πŸ“§ with these emoji themed popup templates

A couple of full screen email optin templates:

And a modal optin…

And a few more fun promotional popup templates…

And finally a couple of ninja segmentation templates…

Conclusion πŸ€”

Using emojis in your marketing and communications gives your brand personality and identity. 

Whether you’re all about fun and full of energy, or more tongue in cheek, emojis can help humanise your brand.

Defining and using that personality in your marketing can also help to boost brand awareness. 

Fun brands stand out, vanilla brands don’t.

And you want to be the business that stands out from the crowd, right? 🀠

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