Last weekend (27th September) saw the release of Wishloop v1.2. In this post we’ll quickly outline the main elements of this update:


As we prepare for the launch of the second part of the Wishloop marketing suite [Captifire] in early October, we have made a number of changes to the builder including the release of new components, optimisation of some existing ones, as well as a significant change to the user interface.

1. Optimised and faster embed code

This is the most important change and the only one you need to take action on. We have optimised the Engagifire embed code so you will need to replace the existing code on your website with this new version. The current version of the embed code will continue to work until the 30th November after which time it will be deprecated and only the new version will work.

To grab the new code just login to your wishloop account and go to the integrations tab in the dashboard. If you are using the WordPress plugin, then you can download the latest version also from the integrations tab.

2. Builder interface updates

We have updated the builder interface with some slight changes to the left control panel and some more extensive updates to the right control panel. The right panel now has tabbed settings which has allowed us to make better use of screen real estate and pack more functions into this right sidebar as well as standardise how the settings are displayed across all our builder components.

Here’s some before and after shots to highlight the changes:





Initial feedback from our beta test group has been positive, however we would welcome any feedback about this change via our support desk.

3. Improved templates picker functionality

We have improved the template picker within the builder by increasing the size of the thumbanils used for better visibility. A “Load a Template” button has also been added to the left control panel which will open a popup window from where you can select the desired template. This popup also contains the same filter options as the ones available on the main template selection page.

4. Improved HTML Code option for opt-in forms

We have streamlined the HTML form code option when connecting your autoresponder to Engagifire. The new system allows you to add your embed code via the “Autoresponder” tab in much the same way you would connect your autoresponder via an API code. This means that HTML form code can be quickly re-used across multiple campaigns without having to paste it each time into the Builder. Once you have added your code and named it, it will become available in the drop down menu in the builder. For further details, please refer to and FAQ: here.

We also now automatically strip any Javascript code from your autoresponder codes, which should prevent any associated code errors when using the HTML embed options.

5. New mobile/desktop/all option in campaign settings

A much requested feature, we’ve added device detection to your campaigns. To display your popup campaigns only for a specific platform, for example for visitors using mobile devices only, or visitors using desktop only, all you need to do is to go to your campaign settings, and set up the “Platform” option as you wish:


6. New builder component: counter

Our new counter will allow you to add new scarcity to your campaigns. Instead of using a countdown timer in the traditional sense, e.g. x day/hours/minutes/seconds remaining, this new counter will allow you to create counters which count up to a certain value or down to a certain value. e.g. X products remaining, or X of Y remaining. Its very simple to use and combined with a clear call to action adds a number of new possibilities to increase conversions.

6. New builder component: shopify integration

We’re very aware that many of our users are using shopify to power their ecommerce business. We have now added a shopify integration which will allow you to add shopify buy buttons to your campaigns which will automatically redirect the user to your shopify checkout. This requires the use of a separate shopify application which is free to use and easy to add to your store. Please see here for more information. We’ll be doing some Shopify case studies after Captifire is launched as we’ve been seeing some nice results there. For those that are interested, this is a great course on Shopify that we’ve been following.

6. New builder component: tracking widget

One of our most requested features, we’ve added a new tracking widget. This simple HTML input field will allow you to add your HTML tracking codes without using the HTML widget as before. The problem with the previous method was that the tracking code would become invisible once added to the Builder so editing or removing the code was very difficult. This new widget solves this problem by always being visible within the Builder.

7. Misc updates

We’ve also made 100s of small fixes and improvements. These are too numerous to mention and its an ongoing process. Here’s a quick tip which is particularly relevant right now as we are working intensively on the Captifire development and testing. Whenever loading the builder just do a quick hard refresh (ctrl+F5) just to ensure you have the latest version loaded. This will prevent any small bugs or inconsistecies which could be caused by cached data from previous Builder sessions.


Finally, in much the same way as on our previous update, I’d just like to close with some stats on usage. Here goes:

  • 44,340,111 popups served since launch
  • 337,718 popup impressions per day on average during September
  • 16,752 campaigns created to date

You’ll have probably noticed that Engagifire is now a monthly subscription so we hope you fully appreciate these ongoing updates that are provided without charge in return for you being one of our early adopters.

We want to continue to reward you with product improvements as we continue to build on the software in the months ahead, and hope that you are excited as we are about the forthcoming launch of Captifire.

Don’t forget to sign up for the early bird list if you haven’t already to ensure you are notified of our prelaunch updates and to secure your access at the best possible price.

Any questions, don’t hestitate to contact us on the support desk.


Stuart, Tom and Ayoub


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Stuart Frank

A co-founder of Wishloop, Stuart specialises in lead generation, conversion rate optimisation, customer growth and retention strategies. He has bought, grown and sold several software companies over the past 10 years.

Latest posts by Stuart Frank (see all)

Stuart Frank

A co-founder of Wishloop, Stuart specialises in lead generation, conversion rate optimisation, customer growth and retention strategies. He has bought, grown and sold several software companies over the past 10 years.

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