We’ve all been there … You’ve carefully crafted an email. You’ve polished each sentence. You’ve racked your brain for the very best subject line. You hit publish with a sigh of relief. That’s done. But when you look at your email stats, you notice that the opens aren’t as good as you’d hoped, and the
If you’re not using content marketing to attract the right kind of customers to your website then you need to start doing so. Simple as. Seriously, there’s no better way. Sure it takes some work, you need a plan and you can get by just running ads direct to your landing page. But if you’re
There are lots of different types of headlines and you can combine their principles in an infinite number of ways, but certain tricks have proven themselves repeatedly for many years. Next time you have to write a headline, try one of these easy, but powerful “headline formulas” to give yourself an edge and convince your
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