According to Hubspot’s 2015 Inbound Marketing Report, brands relying on inbound marketing save over $14 dollars for every new customer acquired.
Creating content is time consuming though, the facts speak for themselves…
38% of digital marketers say content marketing is one of their most effective tactics — but…
42% call it one of the most difficult.
Yet content is the fuel of any business
Whether you’re a running an e-commerce store, blog, local business, international brand or any business online… high-quality content is what generates traffic, positions you as an authority, and helps sell your products and services.
But churning out engaging, original content is hard, time-consuming, and draining…
And there’s already so much content online anyway.
So what if you could make use of the best content already out there… and turn it to your advantage?
Without any of the hard work and effort…
Today I want to cover some ninja tricks that can 10x your results.
1. Retargeting and invisible campaigns
You may have heard about retargeting pixels.
We’ve discussed the Facebook retargeting pixel on this site already, and honestly, if you’re not using it, then stop reading this now and go and set one up.
Yes, its that important.
If you want to advertise your business at any time in the future then start collecting a database of all the people visiting your site TODAY!
For the uninitiated, retargeting basically allows you to collect a lead which can be marketed to later.
Its like email marketing except with a 100% optin rate, and the visitor needs to do nothing. Sure some people may have tracking disabled, but that’s still relatively uncommon.
Once you’ve set up your retargeting pixel on Facebook, or Google, or any third party provider you choose, then you’re ready to start using it in your Speedleads campaigns too.
Attaching retargeting pixels to your Speedleads campaigns allows you to build audiences of the people who are engaging with your brand and the content you share. You can then advertise to these audiences at a later date.
Taking this to the next level you can even build custom audiences based on the types of content you share, allowing you to really hone in on those most likely to convert.
You can attach a retargeting pixel to any of your Speedleads campaigns.
However we also have a specific type of campaign designed solely for retargeting. In this case, any user will be added to your custom audiences without actually seeing a Speedleads campaign at all (hence the “Invisible” campaign type).
Get our full guide to Facebook retargeting here (Coming soon).
2. Hashtags and Mentions
Hashtags and mentions are the best way to expand the reach and increase your brand awareness beyond your existing followers. For a basic intro to this topic see here.
Mentioning the source of your content and also a few relevant hashtags is a great way to increase both engagement and the number of people seeing your posts. We’d recommend adding at least one hashtag to each post and also mentioning the source article’s author where possible. Here’s why…
- Hashtags are searchable and clickable on both Facebook and Twitter, so using a trending or popular hashtag can mean that many more people will see your post.
- Mentioning the original author of the post, means they will get a notification, and if you are lucky they may even like/retweet/share it.
- Both hashtags and mentions can help build your brand credibility and generate engagement. This can lead to other benefits as shown in the example below…
Here’s a recent tweet we made where we mentioned the author of the tweet
— Wishloop (@WishloopApp) July 11, 2016
In this case it was another software company Close.io.
Their customers may also be interested in our services and there is no direct competition, so I had no problems in including the mention.
Not only did Close.io like and retweet the post, I also received this email a couple of days later:
The founder of Close.io wants to write a guest post for the Wishloop blog.
Didn’t see that one coming!
3. Speedleads on lists posts
Here’s a sneaky trick we’ve also used when adding Speedleads to list based posts.
If you don’t know what a list post is, you’ll almost certainly have seen them.
They’re some of the most shared types of content around (and also some of the easiest to create). Examples include:
10 best off-the-beaten-track destinations to visit in 2016
7 software tools every content marketer shouldn’t be without
Lets say we want to share the latter post with our audience. Lets also assume Wishloop wasn’t on the list (shock horror!)
In this case we may setup a quick Speedleads campaign linking to the Wishloop homepage. And the content for our post may look something like this:
@promarketer: Your article “7 software tools every content marketer shouldn’t be without” (http://speedleads_campaign_url) was incomplete. It needed 8 – @wishloopapp
The basic formula goes something like this:
@author_name: Your [article_title] (Speedleads_url) was [insert adjective]. @your_name
Feel free to experiment with this format. It’s highly effective! 🙂
4. Think Outside the Box
As mentioned above, Speedleads empowers you with control over the content you share.
This means that you can do anything on shared content that you can do on your own website.
This includes adding things like a Live Chat widget to chat with visitors in real-time through shared links using widgets from Zopim or Olark. Just add the code for these in the field where you can add other tracking (i.e. retargeting) scripts.
Your campaigns are fully programmable so the possibilities are truly endless!
Got some ninja tricks of your own?
We’d love to hear about them in the comments…