As marketers, one of our most important goals is driving more traffic to our sites, and one of the best ways to do that is through content creation. It helps you educate your audience, assert yourself as a thought leader, and generate more subscribers, leads, and opportunities. But let’s say you’re writing content and promoting
Yes, yes it can. When it comes to conversion rate optimization and landing pages, the casual cliché “less is more” really rings true. Less distractions, less links, less “leaks” and ultimately less choice equals higher conversion rates, more leads and more money in the bank. But what does “less” actually mean? When it comes to
There are lots of different types of headlines and you can combine their principles in an infinite number of ways, but certain tricks have proven themselves repeatedly for many years. Next time you have to write a headline, try one of these easy, but powerful “headline formulas” to give yourself an edge and convince your
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