Speedleads lets you tap into the benefits of content marketing without the huge burden of actually having to create content yourself.
Sounds great right? Well our users certainly think so.
But unless you’re able to drive traffic to your campaigns, you could have the best call-to-action in the world and it would still mean nothing. Without a steady stream of traffic you won’t see many conversions.
So this begs the question: What are the best ways to drive traffic to your Speedleads campaigns?
We get asked this question a lot, so here are a few of the best ways we’ve found.
Sharing on Social Media.
Social media is the most popular method of sharing content. Most businesses are doing it, yet most businesses are also missing a huge opportunity.
The problem with social media is that you can’t just toot your own horn, day in and day out, and expect people to stay engaged with your brand. It will come across as too self-centered. Nobody likes a one dimensional conversation with someone who only talks about themselves.
Most social media experts agree that at least 50% of what you share should be content created by others. So, a good strategy is to identify the thought leaders in your space and share their content instead (a practice typically called curation). Traditionally this means that you will link to their site, send them traffic and there’s a good chance that the fact that it was you that sent them on that journey, will soon be forgotten.
Speedleads helps you capture value from this curated content, offering a way to keep your brand at top of mind, to continually reinforce that you have your prospective customer’s best interests at heart.
If you are constantly sharing interesting content that is relevant to your audience, then you should be able to get all the clicks you need.
You can also take this a step further by including hashtags and mentions in your posts to truly expand your reach.
Scheduling your posts.
Wishloop Pro account holders can use the Speedleads scheduler to maximise time invested in curating and sharing campaigns.
With just a couple of extra steps, the scheduler will set your social media posts to repeat on a flexible timescale, thereby multiplying the reach of these posts by up to 20 times.
Watch the scheduler in action here:
Another great way to extend the reach of your Speedleads campaigns is to use Speedleads for all outbound links through your blog and newsletters.
Undoubtedly your blog will have a portion of links leading outside of your domain. Instead of losing your visitors when you send them away, you can use Speedleads to stay involved with their visit and ensure that they remember who sent them there.
The same goes for newsletters. People will quickly unsubscribe if you’re sending them boring company updates every week. The best newsletters offer valuable content and it all goes back to thoughtful curation. Just like your blog, you can use Speedleads on all outbound links within your newsletters. It’s a great way to deliver value for your subscribers while still capturing value for your brand.
Further reading: Getting more conversions with Speedleads