There are well over a billion pieces of content shared each day.
Speedleads helps you capture the value of every link you share by attaching your own call-to-action to every page you share.
This means that even when you’re sharing a Huffington Post article, you can still drive conversions through your very own call-to-action.
Just like everything else in marketing, there needs to be a reason to click. The highest performing call-to-actions tend to be interesting, intriguing, and ultimately valuable.
Here are 3 tips to maximise the conversions of your campaigns.
We’ve spoken at length about why relevance is so important in driving conversions
Suffice to say, if the content of the target page is not relevant to your call-to-action, then conversion rates will suffer.
If you’re sharing content about the health benefits of coconut oil, for example, and your CTA is about 5 tips to lose more weight this summer, then you may get the occasional clickthrough.
But if your CTA is about 10 easy recipes to add coconut oil to your diet, then this highly targeted message which solves a problem immediately related to the article in question, is far more likely to convert.
2. Effective call to action
An effective call to action should go without saying.
Here are a few tips:
Keep it short – space is limited in your Speedleads box, so keep the CTA short and snappy.
Duplicate the CTA – use both the main text and the button text to reinforce your CTA.
Create a sense of urgency – even just adding the words “now” or “today” to the end of your CTA can have a positive effect on conversion rates.
Use negative language – Surrounding your CTA with negative language, especially in the format of a question, can be highly effective. Used well this taps into a visitor’s fears or frustrations with their current situation. e.g. “Sick of losing out on profits?“, “Confused how to grow your business on Facebook?”
Make your CTA personal – making it so that your readers feel you can solve their problem with your product and service is essential. Use words like You/Your and Me/My to emphasise this personal connection e.g. “Grow your profits today“, “Get my free ebook now“.
Emphasise loss – Instead of presenting something as a gain, you’re more persuasive if you frame it in terms of what you could lose if you don’t act. For example, rather than “You could gain 100 sales a day if you do x” try “You’re losing 100 sales a day by not doing x”.
For further info on conversion triggers see our Conversion Cheat Sheet on the 7 Most Powerful Conversion Triggers You Can Use to Increase Your Opt-ins and Sales
3. Stand out design
A stand out design can mean one of two things.
On the one hand, you can style your Speedleads box so that it contrasts with the host site in a bid to draw attention. In this case case you stand out, literally, by being different in colour.
Alternatively, using a popup or conversion mat created with Wishloop’s Engage or Amplify app, provides far more opportunity to truly customise the design of your campaign. This presents a plethora of ways to wow your readers and.
This is easy to do, here’s a quick tutorial video:
As with most things, the more you do it, the easier it will become.
Got any conversion tips of your own? Let us know in the comments…
You may also like: Content marketing made easy with Speedleads
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